There is an artificial intelligence that it’s called Dall-E 2 and its job is simple: be creative and generate images out of thin air. Humans tell her what they want and she creates it in seconds: she manages to do it using a huge database of photos and also her ability to combine them and understand people’s requests.
We wrote that “his work is simple”, although in reality it is not simple, but on this page we will not talk about this (about which we wrote here). We’ll talk about what this can do: Will AI like Dall-E 2 steal our jobs? Will they make superfluous those who have to be creative for work, design a house, design a logo, imagine an advertising campaign? Will future versions of Dall-E be able to create short animated clips on their own? Will they be able to shoot a film on their own? Maybe yes maybe no. What is certain is that never before, especially in this field, is it necessary to be creative without being facilitated and directed by machines, if we want to try to keep our work.
Social network
Do you want to be an influencer? Then you have to go to school
by Emanuele Capone
03 Maggio 2022
Be creative without outside help
To understand if it is possible, we had the opportunity to participate in Sensors, a workshop dedicated to just this and that precisely this should teach: to be creative based on what you have inside, without help from technology. Getting to an idea starting from a concept, but getting there on our own, with our own strength: “We want to bring the center of design back to its own inner place, to release new perspectives and creative thinking by pushing us beyond the obvious”, to say it with words of the two creators, Antonella Marra e Andrea Steinfl.
True: they are beautiful concepts but they seem a little abstract, and yet they work in practice, as we have realized for ourselves. Marra has a degree in philosophy of mind and a scholar of human-machine interaction, Steinfl is an entrepreneur and designer, together they have collaborated with companies such as Lego, Swatch, Luiss, Rai, Siemens, Mondadori and Thun and the idea of Sensors is all theirs. The workshop is “aimed at professionals and students of creativity, design, image”, costs 170 euros, is open to a maximum of 24 people at a time and has a duration of 6 hours, during which the working tools are provided with which to give substance to ideas.
How Sensors works in practice
The session we attended took place in the beautiful headquarters of Industrie Fluviali, in Rome, and they were with us people aged between 20 and 60 years and who do the most diverse jobs: employees and owners of advertising and communication agencies, copywriters, videomakers, journalists, two photographers, an architect, a musician and even a crypto artist.
We worked with them for over 6 hours, but also alone, divided into larger or smaller groups, thinking, writing, cutting, coloring, emailing and drawing. But to do what? What we liked about Sensors is right here, in the fact that at the beginning it is not clear “to do what?”because we started from a concept that had nothing to do with creativity (“write 3 events that you have planned in your future”) and after a long and sometimes complicated path (there is to design, it should not be forgotten) we came to create a slogan that could be used for an advertising campaign. We have been creative without realizing we areled by the hand to the result and relying only on our strength.
Digital art
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The next step: universities and companies
In the introductory speech, Marra had been clear: “You won’t need cell phones today”, which is a bit scary at first but that after a few hours you begin to appreciate, like when you activate the options dedicated to digital well-being on your smartphone and you don’t immediately understand the benefits. It is something that you appreciate and that in this case also has some practical implications: “I had to design a diver, but I didn’t remember well how it was done, the position of the snorkel or of the cylinders – one of the participants told us – I wanted to check on the Internet, but not being able to do so I made do with what I had in mind. And in the end I did it “.
Like her, at the end of the workshop other participants were also satisfied, especially the younger ones, to whom we asked for an opinion and who particularly appreciated the pushed to seek creativity within oneself. What is there, even if maybe we stimulate it a little.
In the intentions of its creators, Sensors should return with other appointments, probably in other cities, but the final goal is not (only) this: “We are establishing contacts with university and with some high schools because that’s where we would like to bring our project – Marra told us – There and in companies, to help them understand how the creative process works, that innovation is done in a group and that people should not be ashamed to express an idea, which deserves to be heard even if it is not perfect “. Especially if she was born without the help of a computer.