How to intercept the younger audience, in this case Snapchatters? Here’s the idea: to debut in rincreased reality on Snapchat land new cars. The idea comes from Dacia (part of the Renault giant) which now makes all the models in the range available on Snapchat in augmented reality, thus giving users a unique experience.
With this new project, Dacia, through its media agency Omd, offers platform users the opportunity to discover the different models simply by shaking the smartphone screen. And it’s a record: it’s the first time that a carmaker has featured all of its models on Snapchat through augmented reality and in a single experience: an enterprise made possible by technological advances in the field of AR, which today allow high-level activations and also the inclusion of multiple models or products.