Find or change jobs with a video of a few tens of seconds. To intercept the best talents in the world, the new frontiers of recruiting move to those virtual squares inhabited above all by generation Z, a segment of the population that faces the world of work. TikTok, an entertainment platform that has 800 million active users worldwide and 41% of cases aged between 16 and 24, is designing a tool to help young candidates. Users will be able to connect with companies by posting short video-CVs. The American platform Axios relaunched it. The service would be being tested with some major brands and sports clubs.
Tiktoker manager and prof
The generation that tries to change the world in a few seconds is multiplying, the BBC told a few months ago about multitasking tiktokers. Today the range of content creators also grows by age and finds new missions. It is the case of Fabiana Andreani, 39 years old born in Deruta, ten thousand souls fifteen kilometers from Perugia, now based in Milan. Andreani has a BA in International Communication and a PhD in Japanese Linguistics. “The winning key to creating interesting and useful videos on TikTok? Being yourself, with your own set of skills and experiences. And then having consistency in the relationship that is built over time. Today you can train anywhere. It is the Netflix style, that intercepts young people who are looking for information on the most crowded social channels. The secret is to reach them where they are. In this way I try to dialogue with the managers of tomorrow “, says Andreani, who in January 2020 landed on TikTok with @ fabianamanager, profile followed by 142 thousand followers and videos viewed over sixty million times.
Listening to those generations who work or study. After all, that’s what it also does Sandro Marenco, 48 years old from Savona and professor of English and German at the Galileo Galilei scientific high school in Alessandria, on TikTok known as The Cool Professor. Last summer he launched the #ripassiamoinsieme format, a space for students of the last school year to prepare them for the autumn recovery, while for some months he has been collecting thousands of interactions under the hashtag #ilprofcheverei. “In the summer marked by the pandemic, I decided to speak to the children in their language, giving micro-lessons in English and German”, says Marenco, who on TikTok has surpassed 307 thousand followers for over 14 million likes. “I explain basic things and I like that kids can find foreign language pills by browsing their favorite platforms”, explains Marenco.
Play to orient yourself
The network as a contact space between supply and demand for study and work. That’s what they thought they would do Elisa Piscitelli e Mariapaola Testa, both born in 1991, in his pocket a degree in management engineering from the Milan Polytechnic and experiences in every corner of the world. A year and a half ago the intuition: to set up a platform to guide young people to the work of tomorrow, focusing on awareness, curiosity, courage. Thus was born Orientami, being updated with the name of Futurely. The startup was accelerated by the e-lab of Harvard University and today involves psychologists and professors from the well-known University of Massachusetts. “We have thought of doing something for the youngest, trying to guide them in difficult decisions on their studies and professional placement. We want to encourage young people to look at the future with awareness thanks to digital paths based on machine learning and in the logic of gamification” , says Piscitelli, now based in Los Angeles. The startup has a network of three hundred young workers who have oriented hundreds of students. “Machine learning can be used to broaden horizons, just like Netflix does, which recommends publishing products to see based on your interests,” Piscitelli points out. Thus the future of work passes from listening to one’s passions, read and translated by immersive and intelligent technologies.
.