Sony expands the game. And it will involve other companies in its automotive project. We used the word “game” not by chance: the Japanese giant wants to create a new concept of mobility, to “transform cars into entertainment spaces” as he just stated. Izumi Kawanishi, Sony senior general manager in an interview with Reuters. In short, the road to the Sony car seems clear: Kawanishi has in fact then officially admitted that for Sony “the risk of ignoring electric vehicles is greater than the challenges they pose.” A beautiful concept and so far never externalized by anyone, in a world where – on the contrary – the business of “making cars” seems to be over forever.
Sony becomes a car manufacturer: opens the engine division
What Sony then announced at CES in Las Vegas – the opening of a new car division – is preparing to become reality. On the matter, however, there is still the utmost confidentiality. To the point that our own questions asked toSony CEO Kenichiro Yoshida they often had a laconic “no comment” as an answer. But something, however, emerged. For example, when we asked Kenichiro Yoshida if the activities related to electric mobility will turn into a specific brand for Sony, he replied that “with the aim of contributing to the evolution of mobility, we are positioning mobility as a new business exploration area “.
And between a no comment and another and between a “we refrain from commenting on specific details of our future plans” and embarrassing silences, then Sony admitted that after the electric SUV, called “Vision-S 02“, the second model launched, plan to further develop their efforts to contribute to the evolution of mobility.
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E the final question then confirms everything: on the electric car front, competition is tough. How do you plan to differentiate yourself on the market? “We aim to evolve the mobile space into a new entertainment space,” Kawanishi replied. So from the latest news of Ces 2022 – a new virtual reality peripheral for PlayStation, a professional photographic drone and other technologies for digital imaging – a link between these innovations and Sony cars.
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