Here we are: the 72nd edition of the Sanremo Italian Song Festival starts today. Among the novelties of this year a single category competing at the Festival, that of the “Artists”, 25 songs without eliminations, to reach the final evening with the announcement of the winner, thanks to a renewed voting mechanism.
But how active are the competitors competing on social media?
DataMediaHub analyzed the performances, in the last 30 days, of the 25 competitors competing on the two main social networks, by number of users, Facebook and Instagram.
Activity and presence of the singers competing on Facebook
The low frequency of publication on Facebook is the first figure that emerges from the report. It ranges from an average of one post a day of the active Gianni Morandi a five, of the twenty-nine artists, who haven’t posted anything in the last thirty days. And also well-known artists, such as Achille Lauro, which stand at very low values.
IS Emma Marrone the singer competing with the highest number of followers, more than 3.5 million. Followed by Gianni Morandi above 3 million e Elisa to over 1.8 million followers. Emerging artists, like Sangiovanni, or already established, such as Mahmood they are far below these numbers. The singer-songwriter Margherita Carducci, known as ditonellapiaga, is the one with the fewest followers on the most populated social network on the planet. Less than 2 thousand. Iva Zanicchi, the only artist competing to have won the festival three times, placed on average once every five days and has just over 126 thousand followers. His social media manager could certainly do better, let’s say.
The highest level of involvement is generated by Gianni Morandi, first in the standings, who as we have seen is also the one who posts the most of all. More than 1.1 million interactions. Almost ten times that 2° Loredana Bertè, to just over 190 thousand interactions in total. 3° Emma Marrone with around 105 thousand interactions overall.
Presence and activities of the singers competing on Instagram
The artist with the most followers is once again Emma Marrone, second Achille Lauro, followed in third place by Sangiovanni which evidently finds more fertile ground on the social photo and video platform, even for the age of the Instagram subscribers.
Gianni Morandi on Instagram slips to seventh position for number of followers.
The winner of Sanremo Giovani in 2021, Yuman, is last for the number of followers, less than 3 thousand
Brown it also leads the engagement ranking with more than 1.2 million interactions (likes and comments), but compared to an average engagement rate of 7.32%, the Florentine singer stands at 1.27%.
Engagement sample is Tananai with an engagement rate of 23.68 percent. 16 percentage points above the average, even if the data must be parameterized to a limited number of followers. The lowest level of involvement is of the Vibrations. Tending towards absolute zero.
As with Facebook, participants in the 72nd edition of the Festival post very little on instagram. It is confirmed at first place always Gianni Morandi with an average of one daily post. On instagram in the last thirty days everyone has made at least one post, but in some cases the publication frequency is very low.
In short, if last year with Fedez in the front row, then finished second, for following and involvement on social networks, the presence on social platforms seemed to play a role that was anything but negligible for the judgment of the public from home, in this edition the outlines are more blurred.
