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The difficult digital challenge of Minister Brunetta

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Minister Renato Brunetta hopes to be able to resolve the problem of hiring the best technicians to manage the Recovery Plan with technology. We are talking about thousands of (temporary) hires, a huge challenge from which the successful implementation of the National Recovery and Resilience Plan. Without the people with the right skills in the right places, most of the PNRR “missions” that are about to start are doomed to failure. This is why the Public Function Department is about to launch InPA, “a recruiting portal“(Yes, they chose to exhume the” portal “”, a term we thought had remained in the 90s).

A kind of LinkedIn of the public administration“, The minister cuts short even if in reality the site will not look at all like the social network of professionals owned by Microsoft, but rather it will make use of a partnership con LinkedIn to attract the best professionals for each call. The site, whose development has not yet finished, was created by Almaviva (an Italian IT company that has been providing services to the public administration for years).

How? Correct, in the sense that it follows the guidelines for AgiD’s public administration sites and therefore does not seem to arrive “aesthetically” from another planet; and that, for example, the “terms and conditions” item does not replicate the threatening translation that is often found on the websites of the PA, “The user uses it at his own risk”. In short, compared to Italia Domani, the monitoring site of the Recovery Plan put online by the State Accounting Office on 3 August, we are several steps forward. But the user experience does not seem as fluid as on social media that we are used to attend: we are still on a public administration site.

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From today it goes online the part dedicated to professionals, who are therefore invited to upload their respective curricula, listing the skills; for the part of the calls, it will be necessary to wait until the end of September. Theoretically, each public body at the time of launching a call, in the future should switch from InPA. The point is: will it really happen? will they use it? Will professionals want to register on another portal? And the public administrations, usually so riotous in the face of any change, will take this opportunity?

Once you have a decent site – and InPA seems to be – the real challenge is to get it used. The value of these platforms is not only in the technology but in the networks they are capable of creating. Example: we are (still) on Facebook not because there are no other social networks with the same functions now, but because almost all of our friends and acquaintances are on Facebook. The value of Facebook for each of us is represented by the fact that we know that our social network will be there. Paradoxically, but not too much, if Facebook started from scratch today it would not be able to attract a couple of billion users. And the same goes for LinkedIn: I update my profile on LinkedIn (and post my professional activities there) because I know that there are those there who are in charge of recruiting, making hires or contracts.

The case of InPA is no different: for it to be potentially interesting, the site must truly become the one where the best professionals are and where all the job opportunities in the public administration are found. You can’t force the former, but for the latter, calls, you can arrange to collect, publish and promote them: yours and those of all other public bodies.

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In short, al Department of the Public Administration they urgently need to recruit an excellent team of ‘community managers’. Good luck.

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