A crystal case 72 centimeters wide and as many high is ready to reproduce a hologram composed of 671 million pixels, a definition that would tend to extend it to infinity. A particular hologram, one of a kind at the moment: that of ‘Portrait of a strain’, a work by Leonardo da Vinci also known as ‘Beautiful Princess’.
On 21 April the display case will go to auction and together with an Nft (acronym for ‘Non fungible token’, in Italian ‘digital collectible’) which will guarantee the winner the digital rights of Leonardo’s work.
The value of the painting is approx 250 million dollarswhile the auction base for its digital reproduction, to be held on MakerPlace, will start at $ 100,000.
Making an intangible NFT tangible
“The idea is to combine the value of the NFT with that of a high definition hologram that adds a real perception of the purchased painting”, explains to Italian Tech Andra Prince, CEO and co-founder of The Holoverse, the company that supplied the case that will reproduce the hologram of the painting.
I boomer e gli Nft
by Riccardo Luna
“We had the exclusive rights to tokenize Da Vinci’s work from its owner. Now the art market has noticed us. And the first time in history that a hologram painting of a Leonardo was created. Those who buy it will have the high resolution image, which can be seen from any device as well as on the display case, which is in day light and visualizes the image of the painting at any time. It’s a bit like having the original in your living room “, continues Prince, originally from Padua but in the United States for years.
Far from new to this kind of technology, in 2018 he reproduced a hologram of Mina on the Sanremo stage, and then repeated himself and brought Michael Jackson and Freddy Mercury ‘live’. But it is in the meeting of holograms and digital collectibles that he now identified a promising market niche: he, who prefers to talk about Hnft, or Hologram non fungible token, started from an intuition: “There are works of art that are not They cannot be bought. This technology allows you to own a work of art, a digital original“, even if it is an NFT on the Ethereum blockchain as in the case of ‘The beautiful princess’.” But we know that we also live in a real world, made up of usable goods. Our technology allows you to enjoy a masterpiece while possessing its digital original “.
An Italian patent
The Hologram therefore wants to transform the intangible into tangible. Combine the value of a digital certificate with that of the real reproduction of the work: an NFT of a work of art, and a display case that reproduces its hologram. “It is an Italian patent, it is ours. Italian as Da Vinci was and what we want to do is give the perception of real value of what we have been able to produce over the centuries in Italy “, adds Prince, who founded his company with another Italian, Leonardo Terzulli.
For me, NFTs are an irrational bubble
by Andrea Monti
A technology that for now has convinced the owner of a work, but which could give a decisive boost to the NFT market. “Our mission is to bridge the gap that centuries have inevitably created between Renaissance works of art and the digital: a sort of digital reinassance”, he concludes. There is a whole world of art to tokenize. And Italy represents a big chunk of it.