From the collaboration between the Municipality of Venice, Facebook Italia and the Fondazione Mondo Digitale, the pilot project “Made OnLife – in Venice” was born, which aims to guide the small commercial and productive realities of the Municipality of Venice to experiment with new communication models, to promote and concretely support the digital transformation of small and medium-sized enterprises and weld the collaboration between public and private. “We are proud to be able to collaborate with the Municipality of Venice and the Fondazione Mondo Digitale on the Made OnLife – in Venice project, born from the common interest in supporting , in this difficult moment, the economic recovery of the small commercial realities of the territory – declares Luca Colombo, Country Director of Facebook Italy – Facebook has always been committed to supporting Italian small and medium-sized enterprises, the backbone of the economy and the beating heart of our platform and we are convinced that training and support for digitalization, part i integral part of this project, are the best way to do it “.
The project will be divided into three paths: Video lessons and on-demand resources accessible to all economic actors in the area selected to deepen digital communication tools and techniques: from the use of social networks to enhance their products to digital merchandising in the fablab. Interactive, entry-level and an intermediate-level webinars for those already familiar with the tools of the web. Selection of three companies for the development of more in-depth “case studies” with the involvement of young students. “Tradition and innovation have always played a fundamental role in Venice – comments the mayor Luigi Brugnaro – and, thanks to this project, the city proves to be, once again, a place of experimentation and progress. Since the times of the Serenissima, Venetians have made sure that opportunities for the growth of the city were built from ingenuity and science. Today with that same spirit we welcome this project, born from the collaboration with Facebook Italy and the Fondazione Mondo Digitale, and which will allow our small commercial and production companies to have new communication tools available “. “Despite the difficult moment we are experiencing – he concludes – we continue to look confidently to the future and work to support trade with all the tools that technology makes available. A concrete commitment that acquires even more significance in this year that will see the City protagonist of the celebrations for the 1600th anniversary of its foundation. Venice is thus confirmed to be the oldest city of the future “.