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The OnlyFans Challenge: Surviving Beyond Porn

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OnlyFans is a platform where everyone can upload videos and photos, making them available to the public for a monthly subscription: there are VIPs and celebrities of all sizes, but the site is mostly known for pornographic content and for having somehow allowed anyone to make money by personally managing the tone of content and revenues, somehow revolutionizing many power relationships in the world of porn.

According to a Bloomberg report, OnlyFans would be ready to capitalize on the positive moment, but would like to do so trying to detach more and more from the contents that have made it a solid investment. That is precisely pornography. Already, adult content is the big (not) secret of the platform, but now the company’s plans would have the idea of ​​redeveloping itself as a space where fans and celebrities can meet, but no easy transition is in sight.

It is not easy to find statistics on OnlyFans: the percentage withheld from each subscription is 20%, there are more than a million content creators and about 130 million registered users. The average earnings for those who decide to share photos and videos is around $ 180, with 1% of the most popular accounts collecting 33% of the money spent on subscriptions. Also according to Bloomberg, the amount of transactions on OnlyFans has touched i $ 2 billion in 2020, equal to a profit of approximately 400 million dollars.

During the pandemic, the use of OnlyFans has increased tremendously (like that of many other sites), because in addition to pornography it can be used to share fitness classes, cooking and other content: among the celebrities who use it are the boxer Floyd Mayweather and the rapper Cardi B and other characters of the American stardom. After opening her account, the actress and singer Bella Thorne earned a million euros in just 24 hours.

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OnlyFans’ strategy for initiating a shift towards less pornographic content would seem not to be about banning this kind of content, as much as it is about make agreements with sportsmen, singers, influencers because they subscribe to the platform, attracting their audience accordingly. However, there are likely to be many hesitant and unwilling investors to be associated with the site.

At the moment, the startup is evaluating what to do with some consultants, but beyond the impact that its decisions could have on hundreds of people, the fact that it can survive without them is all to be demonstrated: just see that what happened to Tumblr when he decided to ban content that is too spicy.

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