The Italian alliance against food waste is growing. Launched at the beginning of 2021 by the To Good to go app, it is strengthened with the entry of partners such as Bauli, Cameo, Gruppo Felsineo, Olio Raineri and Sperlari. The Pact – which the app has already promoted in other countries such as France, Germany and Denmark, Spain and the UK – provides for initiatives such as the Aware Label which invites Italians to check whether food is still consumable after the minimum storage date thanks in the presence of a distinctive phrase “Often good beyond” and a series of pictograms that recommend “observe, smell, taste”.
The intent of the Pact is to involve organizations, companies and supermarkets to bring the issue more and more at the center of the public debate and the political agenda, through concrete and awareness-raising actions on a topic that is becoming increasingly important. Companies such as Birra Peroni, Carrefour, Chi è il padrone had already joined? Consumer Brand, Cirfood, Danone, Fruttagel, Granarolo, Montenegro Group, VéGé Group, Ikea, Kraft-Heinz, Mare Aperto, Naturasì, Nestlé, Raspini Salumi, Salumi Pasini, Unilever, Wami. Now Too Good To Go, on the occasion of World Food Day, which occurs on October 16, announces the five new partners of the virtuous anti-waste alliance: Bauli, Cameo, Gruppo Felsineo, Olio Raineri and Sperlari.
What does the pact provide?
Companies will be able to subscribe which of the points proposed by Too Good To Go to continue to inform employees, consumers and improve their supply chain.
1) The Aware Label. It was officially launched in June 2021. The first products with the wording that, applied on the packaging, allows a better interpretation of the meaning of the Tmc (minimum shelf life indicated with the phrase “to be consumed preferably by”) are already on the shelves. The Conscious Label invites Italians to check whether food is still consumable after the minimum conservation date (Tmc) thanks to the presence of a distinctive phrase “Often good beyond” and a series of pictograms that advise to “observe, smell, taste”.
2) “Aware Company” and “Aware Consumer”. Too Good To Go proposes to companies to take action to communicate their commitment and raise awareness against food waste both their employees and final consumers, through webinars (20 in just over 6 months to raise awareness among employees on anti-waste issues, reaching 200+ people) and information campaigns.