Home » The Polaroid that took instant and unique photos makes its debut. As a Nft

The Polaroid that took instant and unique photos makes its debut. As a Nft

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On November 28, 1948, it was Sunday, and the first 57 copies of a new gadget destined to change the world were put up for sale in a department store in Boston that no longer exists.

The gadget it was called Polaroid Land Camera Model 95 and it was a revolutionary camera: promised to develop the photo just taken before your eyes in less than a minute. The photo was slightly sepia, but this was not a problem and if anything it increased its charm. According to the company’s plans (a startup founded in Minnesota a few years earlier by a brilliant chemist, Edward Land), those 57 specimens should have been enough for the whole Christmas period and instead were sold on the first day. Since then Polaroid has created a market and invented a genre: in 1950 black and white photos were added, in 1953 color and for exactly 60 years Polaroid has been synonymous with instant photography. Until 2008, immediately after the debut of the iPhone which made the digital photos we take with the smartphone instant and free.

The cultural and artistic history of Polaroid never ceases to be celebrated and there has been a very popular attempt to restart it in 2017 with a project called, not surprisingly, The Impossible Project. Here I would like to mention only two details. The first related to the invention. It is said that Edwin Land’s inspiration came for a question from his daughter, who asked him why it was not possible to see the photo immediately taken. From there began a research work that lasted ten years. The second detail relates to the characteristics of Polaroid photos: commercial success was mainly due to instantaneity, while artistic success also depended on the fact that in those 60 seconds in which acids developed the photo it was possible to intervene by obtaining artistic creations. And yet what the Polaroids really had special compared to the photos we took with the roll was their uniqueness: from a roll you could make infinite identical copies, while a Polaroid photo was a unique and unrepeatable copy. Wanting to carry the concept to the present day, the Polaroids they were the Nft of the analog world.

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