Sorry for cyberpunk, Johnny Mnemonic and Jaron Lanier. The nightmares of the sixties, the sacred texts of virtual reality and the crazy pioneers. More than half a century after the invention of Sensorama, a box equipped with a viewer as large as a person that would have inspired the journeys in the metaverse, virtual reality is seen overtaken “on the right” by augmented reality.
The US Defense enlists Microsoft on augmented reality
As you can well understand, augmented reality does not recreate a completely digitized environment but enhances the vision of reality with writings, holograms and elements that add an informative and experiential dimension. The viewers are not closed but are made up of lenses on which digital signals are projected. To understand, Microsoft has just won a government contract worth $ 22 billion to build augmented reality headsets for the US military.
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For Tim Cook (Apple) augmented reality is the future
Tim Cook the head of Apple in an interview with the New York Times defined the world of augmented reality as the future of the market, as a “promise” that can really change the cards on the table. In the upcoming Worldwide Developers Conference (WWDC), the annual conference dedicated to developers, which will be held from June 7 to June 11, Apple could even, but it is a rumor, present glasses enhanced with augmented reality.
Mark Zuckerberg prepares the bracelet that reads the wrist
Mark Zuckerberg is also pushing on this ground, who in addition to being the big one in Silicon Valley who believes in it most is working on a bracelet capable of interpreting pulse signals. We are still in the prototype phase, but according to researchers from Facebook’s Reality Labs, electromyography or EMG applied to wearable devices could revolutionize the way to access and control augmented reality at the interface level.
The application of the AR (Augmented Reality) seems to the state of the art more concrete than those of VR (Virtual reality). And easier to develop too. Today, more than 1 billion smartphones and tablets can deliver augmented experiences, and by the next year, 100 million consumers are expected to be able to shop using AR online or in-store. The playful dimension in these helmets is to be defined. The one related to business is clearer.