The new edition of the Samsung Innovation Camp, the project designed to offer all students of Italian universities a complete training in the digital field and the possibility of seizing new professional opportunities.
Announced on September 27 on the occasion of the International Tourism Day, the program was launched by Samsung Electronics Italia in collaboration with Randstand, the agency specialized in HR services.
This year’s focus is on enhancement of the naturalistic, artistic and cultural heritage through digital innovation: the aim is to support the culture and tourism sector hard hit during the Covid-19 pandemic, with the loss of visitors to museums and the reduction of revenues.
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by our correspondent Bruno Ruffilli
The program, now in its fifth edition, has so far trained over 30 thousand young people from 21 universities throughout Italy. This year, the first universities involved in the Samsung Innovation Camp are the University of Eastern Piedmont, the University of Catania, the University of Trento and the University of Verona. The initiative aims to revive local economies by promoting tourism through new digital tools and aims to reduce the so-called skill match, i.e. gap between the skills required by the labor market and those actually available: “Digital is creating new professions and new profiles that public and private companies struggle to find on the market because they lack adequate skills”, commented Anastasia Buda, corporate social responsibility manager of Samsung Italy.
More specifically, the training course of the Innovation Camp, which integrates with the university courses already started, will allow participants to develop new digital skills, as well as managerial and marketing skills. Organized in several phases and open to students of all faculties, the course includes a first module of 30 hours of online training dedicated to new technologies and digital strategies, business concepts and digital ecosystems as well as lessons dedicated to the enhancement of Italian cultural heritage, in collaboration with teachers and students of the Academies of Fine Arts. At the end of this first module open to all members, there will be a test, a series of workshops and the assignment of a project work commissioned by a tourist and cultural reality in the area to enhance and promote Italian uniqueness.
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