Home Health This is why gaming is increasingly central to companies’ strategies

This is why gaming is increasingly central to companies’ strategies

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Video games have never been lacking at Ces. They have never had the space seen in dedicated fairs, like E3 in Los Angeles or Gamescom in Cologne, but as they become more and more mainstream and mainstay of the entertainment industry, a spot at a consumer electronics fair such as the Consumer Electronics Show they’ve always deserved it.

Yet this year they seemed even more central in the strategies of companies that have to do the right thing with gaming, linked as they are to peripherals with which to use them, rather than to the production and artistic aspect, but nothing more. Perhaps due to the conceptual similarities with the metaverses under development, which arouse so much clamor and interest, or more simply, the ever greater receipts and growing users, more and more device manufacturers want to take a slice of a cake that is getting bigger and richer.


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Who needs a console when a TV is enough?
An example of what has been written so far are announcements from Samsung and Tcl: the first will introduce the Samsung Gaming Hub, a Tizen-based streaming platform completely dedicated to video games, to the new range of televisions. You can change the video settings to better optimize the gaming experience, by switching from one Hdmi source to another (strictly 2.1, for make the most of Ps5 and Xbox S and X), or even directly start video games from one of the available services: thanks to agreements signed with Nvidia, Google and Utomik, it will be possible to play titles owned on computers through GeForce Now, or those of Stadia, without the need for extra devices. In short, all via the cloud (here an overview of the main cloud gaming services). And who knows that a native app for the Xbox Game Pass and its over 100 titles will soon arrive.

Turning to TCL, it was announced during the showcase that the new line of high-end televisions will offer a refresh rate of 144Hz, a standard designed to ensure a gaming experience that is as smooth as possible, now consolidated in the gaming monitor field, less so on living room televisions. Their TVs and those of Samsung will be among the first to offer this standard, as well as support for AMD’s FreeSync technology, useful for both console gamers and those who own an AMD video card. The South Korean company also confirmed that all of its televisions are coming in 2022 will offer 4K and 120Hz support, not yet fully exploited by Ps5 and Xbox X, but which in fact makes them ready for the near future of console gaming.

Quantum Dot: Are They Really the Future?
There is a great deal of fervor around monitors too, not just televisions. But always with an eye on gaming: the announcements of Dell and Samsung stand out, the first to implement Qd-Oled technology in dedicated monitors, while Sony continues to play at home (indeed, in the living room) thanks to the line A95K, the first to officially offer this new standard (but an award given to the South Korean giant has actually anticipated a similar announcement coming). An interesting mix that combines the pros of OLEDs, such as perfect black and higher contrast, and Quantum Dot, which instead enhance the other colors thanks, to simplify, to an extra layer of crystals that are activated when hit by the light of the layer. of led below. Both awarded with a Ces Innovation Award, both curved, 21: 9 ratio, 4K resolution and futuristic design. The first, the AW3423Dw of the Alienware line, has a refresh rate of 175 Hz, while the Odyssey Neo G8 is the first 4K monitor to bring that frequency to a whopping 240Hz. Science fiction, in the sense that barely the very powerful 3090 Ti announced by Nvidia would be able to manage a game at maximum resolution and Fps, but it shows how producers are already ready for future technological developments of gaming, and the use of the same.

Not to mention the Samsung Ark, a 55-inch curved monitor that can be positioned horizontally, but designed for vertical arrangement, creating a sort of cockpit effect, clearly designed to accommodate 2-3 different screens together. An oddity worthy of LG’s DualUp, which has a ratio of 16:18, almost square, but which is more for gaming intended for content creators. For those who prefer more canonical and less expensive devices, solutions for all budgets have been presented: from the G27 and G24qe-20 from Lenovo, Eyesafe certified thanks to the low blue light emission, to the Asus’ Rog Swift range, which raises the bar with the OLED standard and the number of inches, reaching 42 “and 48”, or bringing the refresh rate to 360 Hz with the PG27AQn model, designed specifically for esports.

More and more powerful tablets and laptops
Always Asus, who pushed the accelerator of experimentation with the Zenbook line even more, proposing the first foldable OLED notebook, has piqued the attention of gamers with a tablet so powerful and with laptop components that it is considered to belong more to the second category of devices than to the first, despite the obvious form factor. It is called Rog Flow Z13 and mounts a i9-12900 H processor (the most powerful in the portable field), an Rtx 3050 Ti and 32 Gb of Ram. At first glance it seems more massive than the classic tablet, but as mentioned it is designed for gaming, and it is interesting to understand if and how much more practical and comfortable it is than a common laptop.

In general, the trend of this Ces, and consequently of 2022, sees laptops increasingly willing to compete with classic desktops, also thanks to the chip crisis that makes people want to go away. more hardcore users to update the workstation one component after another, preferring to take ready-to-use solutions, or indeed laptops equipped with unavailable video cards. And right at the Ces, Nvidia presented, in addition to the aforementioned 3090 Ti (from 24 Gb) and 3050 (from 8 Gb), the cheapest Rtx model and a new line of Rtx 3080 Ti and 3070 Ti for laptops.

Cards present on the numerous laptop models announced at Ces, such as MSI’s Stealth, Raider and Vector lines, for the higher end, or Pulse, Sword and Katana for the most affordable one, as well as Acer’s Predator Triton 500 Se and Helios 300 or Lenovo’s Legion 5 series (3070 Ti, 3060 in the less expensive models). Speaking of Lenovo, we point out, outside the gaming sector, the third generation ThinkBook Plus equipped with an 8 “touch screen integrated into the keyboard, a solution that we have already seen and appreciated on Asus’ Zenbook Pro Duo (here our proof). Nvidia’s rival, Amd, also showed its claws, presenting both the 6500 XT, which promises excellent performance for under $ 200, and the Rx 6600S, 6700S and 6800S, specific for laptops and expected on Acer’s Nitro 5 and on the Rog Zephyrus G14, also fresh from the announcement. The Zephyrus Duo 16 and the Strix Scar and Strix G, also belonging to the Rog line, prefer the 3080 Ti instead.

The most curious concepts
Then there are the curious concepts, as per the Ces tradition. In this field, Razer always reigns supreme, which in addition to a line of watches for gamers created in collaboration with Fossil (Razer X Fossil Gen 6 Smartwatch), and the Enki Pro HyperSense, a gaming chair equipped with haptic vibration that supports over 2200 games, movies and songs, announced Project Sophia, the code name of a very special desk. It is a modular workstation, the first in the world to be conceptualized, a taste of the future that is not too concrete, but still fascinating: through various touchscreens, a screen and extra appendices such as a webcam and a microphone, changes its set-up and appearance as needed of use, transforming itself into a streaming, work or gaming station with a couple of taps.

The desk of the future (and of dreams) for those who love video games

More concrete, but with a dubious use, is the Dell / Alienware Concept Nyx: A home game streaming server, which acts as a hub and can broadcast 4 different game sessions on any device nearby. More useful, perhaps, for a team of pro players who live under the same roof and need to train (but we might as well buy 4 different consoles or PCs, at that point), than for a family, but it’s a concept, therefore still to be defined in the marketable version. Better Concept Polaris, also from Alienware, a sort of shell that houses and powers a latest generation video card, and allows you to exploit its power in complete mobility, even on a laptop.


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And virtual reality?
We close with virtual reality, strangely less present than usual at Ces, despite the hype for the metaverse. That Oculus and Meta represent too strong a competition to face, at least in the immediate future? What is certain is that the announcement that caused the most uproar was that of Sony, which during the conference surprisingly showed the new version of the console viewer, PlayStation Vr2. Far from having confirmed price or release date, the Japanese company has however spoken in more depth of the controllers, called Sense Controller and equipped with the same haptic feedback of the DualSense of Ps5. Fov of 110 °, OLED display with a resolution of 2000×2040 per eye and a refresh rate of 90/120 Hz, eye tracking for use your eyes as a pointing system and input, control tracking, and vibration systems to make the experience even more immersive, in addition to the 3d Audio already experienced with the official Ps5 headphones. No confirmation on the compatibility with the games of the first PlayStation Vr, but together with the viewer, it was also presented Horizon: Call of the Mountain, a title created specifically for PsVr2 and set in the Horizon universe.


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