As usual, Acer unveiled its own during an overall event range of products for the current year and also anticipated some of the trends that will affect it in the more or less near future.
From computer desktops, laptops, Chromebooks, tablets and monitorsalso stands out a laptop capable of showing 3D content without the need for 3D glasses: it’s called Predator Helios 300 SpatialLabs Edition, has a 15.6 “UHD screen and is at the same time a remarkable technological achievement and also an idea that makes the nose, because 3D is one of those technical solutions that for years (for decades, indeed) they have not managed to get out of the world of promises and really make it. And yet: “We believe it is right to focus on this, not so much or not just for a consumer user, but above all for professionals – he explained to us. Diego Cavallari, Acer country manager for Italy and Greece – Our Concept D, the desktop capable of also doing three-dimensional animation, has many applications in the fashion or design industry, because those who use it can see what they are creating without having to create a prototype, without having to print anything. It is an investment that allows you to save other costs “.
What does this have to do with the SpatialLabs version of the Predator Helios 300? “It is a laptop dedicated to gaming, and we believe that in this sector there is still room for growth and use for 3D – Cavallari told us again – The price it will have, around 1500-2000 euros, makes it all in all accessible. And our technology, which is based on cameras that detect the position of the eye of the beholder and project 3D images in his field of vision, makes everything much more usable than in the past “.
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On the road to sustainability
Speaking of “much more than in the past”, one thing that Acer is much more than in the past is be sustainable: the Taiwanese company has long started a path towards greater respect for nature and a lower environmental impact, which in 2020 (according to the Erion WEEE consortium) led to a savings of almost 3 million kWhequal to the electricity consumption of over 2600 people in a year, and more than 2300 tons of CO2 emissions, like those of 710 cars that travel 20 thousand kilometers in a year.
A concrete symbol of this is the Vero line, made up of monitors, desktop and laptop computers, mice and keyboards made with recycled material: “They were born as a kind of exercise, for prove that such a thing was feasible, and they have become much more than this – Cavallari told us – There is a lot of attention on the subject, we recently signed an agreement with an Italian chain of large-scale distribution that wanted a laptop from the Vero range for its stores. a 799 euro product and not an entry level model, as we might have expected “. There is a lot of attention on sustainability, but sustainability is also expensive to pursue: of the 799 euros mentioned above, 100-150 are due precisely to greater care for the environment put during the production process, however “there are more and more customers who are willing to pay them, and we are ready to invest in this direction and to bear the necessary costs”.
So ready that the company seems willing to extend this philosophy to families of more performing computers dedicated to gamers: “I am convinced that by 2035 nearly all of our products will be True-based”, That is, inspired by the same attention to nature.
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Chromebooks: so many and so accessible
Attention that Acer has long reserved for Chromebooks, notebooks equipped with the Google operating system: there are now about twenty in the range, with processors of all kinds and screens ranging up to 17 “and” by now we control a third of the world market “, even if the feeling is that the success of these machines is not yet what it could be. In what sense? “In the first phase of the pandemic, with the rush to computers to work or study from home, they replaced the entry-level PCs, which simply weren’t in the 3-500 euro range – this is Cavallari’s reflection – The sales figures have grown a lot, but they were somewhat distorted data, precisely from the lack of availability of competitors “. After having peaks of 10% reachedtoday Chromebooks represent more or less 6% of the Italian market, a figure that according to Acer is more realistic.
However, the company continues to strongly believe in these devices, but for them to be chosen by more people, and for people to prefer them to a computer with Windows, it needs more commitment from Google too: “They need to communicate more about these products and make them known, even to those who have to tell and sell them to potential customers. If it does not happen, it is difficult for Chromebooks to escape from the niche they are in, that of computers under 500 (euro, ed) “.