Over 1 billion people are active on TikTok. Active every month. Over a billion people connect to the most popular social network of the moment every month, which has seen its users grow by 45% compared to the summer of 2020. Born 3 years ago from the ashes of musical.ly, TikTok is very popular especially in the United States, Europe, Brazil and Southeast Asia and last year was the most downloaded and installed app on smartphones.
This for the platform definitely seems like the time to accelerate on the business component, giving new tools for companies and creators who want to monetize their presence on TikTok. And this is in fact what the social network is trying to do: during the TikTok World, the first global event dedicated to professionals, some innovations were unveiled such as Reach & Frequency, Brand Lift Study and Inventory Filter, which are already available in Italy and could help in this regard.
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Measure the impact of TikTok on your business
With the Reach & Frequency and Brand Lift Study functions, companies will be able to plan and manage campaigns on TikTok in a simpler and more effective way, thanks to the ability to measure their success and track performance; Furthermore, using the new Inventory Filter you will have more control over the placement of your ads, making sure that they reach the right and most suitable audience.
Then there is the Creator Marketplace, which brings together a series of creative solutions to be used in videos and with which to involve creators, so as to find the right face for the product you want to sponsor, maximizing the effectiveness of your campaigns.
Blake Chandlee, president of TikTok’s Global Business Solutions division, he recalled that “we have witnessed the important role that brands play in building the TikTok experience and we have also seen how much our users enjoy being engaged by the brands they love. For this reason, when companies arrive here, we are happy to be able to help them connect with their targets, promote their products and strengthen their brand in unique ways compared to other tools “.
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Lor shopping, done on TikTok
As you understand, the idea is that if a person sees a product on TikTok that they like, so be it in an independent creator’s video or sponsored clip of some company, it is easy for you to get to that product, perhaps to a page where you can buy it.
TikTok Shopping should allow you to do just that, giving brands and ecommerce sites solutions, functions and tools that allow easier connection with (potential) customers: thanks to the collaboration with partners such as Shopify, Square, Ecwid and PrestaShop, just a few clicks will be enough to switch from a video where you see a product to the site that sells it, where you can complete the purchase, pay and check-out. Like at the checkout of a shop in the real world, which you enter via TikTok.
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