Home » TikTok ready to take the stage: “In 2022 it will be the most used social network in the world”

TikTok ready to take the stage: “In 2022 it will be the most used social network in the world”

by admin

What if Facebook’s dominance is winding down? The doubt is far from unfounded, to read the “Social Media Trends 2022” compiled by Talkwalker. According to the company, which produces about ten reports on social networks every year, in 2022 TikTok will take over all other social networks. And it will become, in fact, the most widespread social network platform in the world.

Talkwalker’s Social Media Trends has reached its seventh edition this year. It is made through the platform of the same name, based on Artificial Intelligence, which analyzed all conversations on all media including websites, social networks, blogs. Up to individual user comments, in the period July 2020 – August 2021. The analysis of the sentiment, or the content of the various comments, according to what they write from the same company, “is performed with an average accuracy of 90%, with even the ability to detect sarcasm and ironic comments ».

The leap of Tik Tok

As mentioned, probably the most striking news of the latest report concerns TikTok. The social media of short videos, developed by the Chinese ByteDance, is indicated in strong growth, to the point of becoming the most followed and used social media in the world by 2022, also thanks to the “change of gear that took place during the period of the pandemic »Explained Francesco Turco, Talkwalker’s marketing executive. In fact, “until 2019 the conversations on the Chinese social network have grown, but gradually. While during the various lockdowns we recorded a global average surge of 61% compared to the previous survey, bringing the application to exceed 3 billion downloads, unique together with Facebook ».

See also  Elderly invested in a bike, found the woman driving the car: she is a professor of the Faculty of Medicine

The Social Media Trends Talkwalker also predicts that in 2022 social networks will become more and more sales channels, with solutions that will allow the user to purchase directly from the app. And influencers will be decisive in this, able to have an important impact on users’ buying behavior. It is no coincidence, then, that companies’ investment in influencers (influencer marketing) has grown. “69% of marketing managers, for example, plan to increase investments on Instagram influencers,” Turco explained.

Social protagonists of e-commerce

Social networks are becoming so central in everyday life and decisive for purchases that one of the trends that will characterize 2022 will be the phenomenon whereby companies begin to build their own internal social networks, with in-app forums and features to create their own audience. , to interact with up to a complete loyalty towards the brand (the so-called Love Brand phenomenon).

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy