TikTok, the video-sharing social network, will soon offer its users the opportunity to purchase merchant products on Shopify directly on its platform. This is an extension of the partnership launched in October 2020 with the Canadian online shopping platform. The pilot version, which will allow Shopify merchants who have a business account on TikTok to add a purchase button to their profile, will soon be available in the US, UK and Canada, and will be rolled out in other countries. in the months to come.
The other giants that invest in online purchases
Other social giants like Facebook, Alphabet, and Twitter have recently invested in online shopping features to try and boost revenue. According to the company eMarketer, the revenues of the so-called “social commerce industry”, which focuses on the ability of users to discover and buy products on social media apps, could rise from 36 billion to 50 billion dollars a year by 2023.
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Kylie Jenner among the “testimonials” of the function
Among the first celebrities to take advantage of the new feature is Kylie Jenner, with her cosmetics company, Shopify announced. Last year, the future of TikTok, a Chinese company, seemed at risk, with then-President Donald Trump calling it a national security risk. Joe Biden’s administration, on the other hand, has decided to put aside the plan to ban the social network or to force the company that owns it, ByteDance, to sell its assets in the United States to a US company, preferring to launch a review of all. foreign-owned platforms operating in the country.