Home » To pay homage to Kurt Cobain, Video On Line organizes the first web live broadcast in history

To pay homage to Kurt Cobain, Video On Line organizes the first web live broadcast in history

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To pay homage to Kurt Cobain, Video On Line organizes the first web live broadcast in history

We have already talked in this Almanac about how exceptional and visionary the adventure of Video On Line was (here and here). But thanks to the work of some historians it is possible to fish out some authentic pearls that indicate without any doubt that there was a moment, in the mid-90s, when someone in Italy understood very well that the Internet would be the greatest revolution. of the century; and if we had listened to it, we could have played a central role in the history of innovation.

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For example, April 7, 1995 was the first anniversary of Kurt Cobain’s death (if you don’t know who Kurt Cobain was, stop here). The event was very heartfelt for the rock star’s fans and a dozen major television networks had agreed to simultaneously broadcast a Nirvana show with never-before-seen footage. Video On Line, which had been founded in Cagliari four months earlier by Niki Grauso with the aim of spreading the internet, decided to make a direct web to allow network users to follow the various broadcasts and participate with questions and comments. Today it is normal but for the time it was something revolutionary.

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It went like this: “On March 16, the announcement was made that on April 7 there would be a tribute to Nirvana on the Internet. Greg Roselli, owner of the Big Company (producer of the video-concerts of the three tenors Carreras, Pavarotti and Domingo, and of Pink Floyd in Venice and who dealt with sponsors such as Coca Cola or Sony) arrived in Sardinia to prepare an event with Video On Line interactive about Nirvana… According to Roselli, digital technology is about to change the way we live, work, chat. It will have a greater impact than the industrial revolution. The way of receiving and exchanging information changes, the way of communicating … On the same day when the announcement of the imminent tribute to Nirvana was made, Prince Luc Tshombe, heir to the throne of the African state, arrived at the headquarters in via Regina Elena of Katanga who, accompanied by MEP Dacia Valent, was studying a telematic project to be applied in his country and was interested in the experiments of Video On Line. “With telematics my country will be able to cancel the technological lag it has compared to Europe,” said Prince Thsombe “.

To give an idea of ​​what period it was it should be added that on April 6, therefore the day before the tribute to Nirvana, “a meeting was organized in the Video On Line headquarters between those who had worked on the project and an audience of journalists, entrepreneurs , intellectuals and politicians to illustrate the new service. The well-known actor Luca Barbareschi illustrated the philosophy of the project and the world tour organized to bring this service to the main world capitals. The goal was to act as a privileged link between Europe and the rest of the world: “over the world” “.

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