Try to apologize, so you win the trust of others

People who always apologize often feel scolded for this habit, judged by many as boring and irritating. Yet approaching others apologizing for the inconvenience seems to ensure a greater likelihood of making contact and gaining the trust of others.

”Let’s make peace?”. Men and women have different strategies by our correspondent GIAMPAOLO CADALANU 07 August 2017

A study coordinated by the American economist Alison Wood Brooksprofessor of business administration at the Harvard Business School in Boston and expert in the psychology of decision-making processes, in collaboration with researchers at the University of Pennsylvania, has shown that apologizing provides an advantage in communication.