For companies and organizations a quality certification is valid, for communicators and journalists the attestation to the role of influencer of the infosphere. For all this, the new Twitter course has decided to start the verification process that allows the attribution of the blue badge, with the aim of supporting the quality level of social interactions and for this reason it has announced the new criteria for the attribution of the ” quality certification “social. “Tweet others how they want to be Tweeted” (Tweet others how they want to be Tweeted) is the slogan that the company has used to summarize the new approach to the conversations it intends to have, in order to respond to criteria of authenticity and respect, safeguarding the credibility of the conversations as much as possible.
The procedure for the blue check
To get the blue badge you must belong to one of the six categories indicated by the company: government officials, companies, brands and organizations, newspapers and journalists, entertainment, sports and gaming, activists and influencers. The Twitter user must make a complete request for the attribution of the blue check, providing a profile name, a profile picture and a confirmed e-mail address or telephone number. Furthermore, the account must also have been active in the last 6 months and “demonstrate a positive record of compliance with the Twitter rules”, ie not having broken them in the last year.
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In “settings” all Twitter users will begin to see the new one
verification application. «Once the question has been sent – explains a press release from the company -, Twitter will send an answer via e-mail within a few days or a few weeks, depending on the number of open questions in the queue. If the application is approved, the blue badge will automatically appear on the profile. If, on the other hand, you think there was an error, the application can be submitted again once
30 days after having received the response on the previous application “.
Eye to the policy
At the same time, Twitter will remove the blue badge from inactive or incomplete accounts and will continue to block accounts that do not correspond to the policy. The platform also anticipates that, since the current policy may not adequately represent the reference case history, in-depth studies are underway to include other categories such as scientists, academics and religious leaders in the coming months.
Twitter also announced that in the coming months it will introduce a way to indicate bot profiles, in addition to adding memorialized accounts. “Projects are also underway – adds the company – to improve Twitter profiles to help people express themselves better, such as through an About page. Twitter will continue its work to give people more ways to identify and express themselves on the platform. to encourage more informed and safer conversations “.