Home » Ubisoft enters the currency circle and announces the development of blockchain games | 4Gamers

Ubisoft enters the currency circle and announces the development of blockchain games | 4Gamers

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Ubisoft officially disclosed in its phone financial report last week that it plans to develop NFT and blockchain games that can “play games and make money”.

In fact, Ubisoft has been working on the blockchain for a while, previously investing $65 million in blockchain game company Animoca Brands. In addition, Ubisoft itself is constantly researching blockchain-related technologies, and is also one of the founding members of the Blockchain Gaming Alliance.

Yves Guillemot, CEO of Ubisoft, believes that blockchain games allow players to truly “own content” and admits that they want to invest in blockchain-related companies to acquire their knowledge, and they also want to develop this type of game by themselves. At present, Ubisoft is still in the early stages of exploration, so it is not yet possible to say which game it will choose to apply this type of technology to.

However, the biggest controversy of blockchain games at present is the environmental impact caused by waste of energy. Steam issued a prohibition order last month-all games linked to NFT are not allowed to be listed on Steam. Although Tim Sweeney, CEO of Epic Games, expressed similar thoughts, in fact, the Epic Store is still open for this kind of games on the shelves.

In addition, it is interesting that in view of the fact that Activision Blizzard’s internal sex discrimination cases are still at the head, Ubisoft, which had previously experienced the same situation, has recently been quite uproarious, because many employees believe that the management has not completely corrected the company’s culture so far. However, according to foreign media reports such as IGN, it seemed that the blockchain project aroused the interest of shareholders during the financial telephone conference, so it was supposed to be a question of key business issues, but was rushed over.

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