Valentino Rossi, together with the media holding The Hundred, it enters the Metaverse by setting up a company dedicated to designing and developing content dedicated to the VR46 brand. The 9-time world champion of the world championship, one of the most famous and beloved sportsmen in the world, has set up the company VR46 Metaverse in a joint venture with the Italian media holding The Hundred. The aim is to develop virtual experiences dedicated to the numerous fans of the “Doctor”, both in Metaverso both in gaming and in the world of Nft (non-fungible token)
Motorsport fans will thus be able to meet the drivers, interact with other users and compete with each other in the virtual world.
Jean Claude Ghinozzi, executive with experience in Microsoft, Activision Blizzard and Electronic Arts in the management of IPs such as Call of Duty and FIFA, will have the task of leading the joint venture between VR46 and The Hundred.
The first contents are expected already in the course of 2022.
Foto: Getty Images
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