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Wonderflow, the AI ​​startup that measures fashion retail brands

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Wonderflow, the AI ​​startup that measures fashion retail brands

It is the winning startup of the Innovation Village Retail of Expo Riva Schuh & Gardabags, a contest (as well as an exhibition area) dedicated to the most innovative companies operating in the retail fashion sector and which saw another nine competing in the final selection. reality. Founded in Amsterdam in 2014 by an Italian team (Riccardo Osti, Giovanni Gaglione and Michele Ruini), Wonderflow closed its fourth round of funding in 2021, raising $ 20 million. After the start of activities in the Netherlands, where the company maintains an operational and legal headquarters, the arrival in Italy has materialized with the opening of the offices in Trento and Milan and the expansion of the workforce to the current 70 people, of 15 different nationalities.

The solution

Wonderflow’s specialty? A proprietary technology that allows you to analyze what is called the “voice of customers” of a brand and its competitors, and therefore online product reviews, results obtained from customer service, surveys and more. Data that is transformed, thanks to artificial intelligence and the work of a natural language processing system capable of tracing a picture of the main needs of customers, into information on which to base strategic decisions whose effects are monitored from time to time.

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