For a long time, the performance of Microsoft’s Xbox series in the Japanese market has been relatively average, far inferior to Sony’s PlayStation series or Nintendo’s game consoles. On the Xbox platform, it seems that it is difficult to match the taste of Japanese players regardless of the type of game players like or the design ideas of the product. However, Microsoft’s new generation of Xbox Series X/S seems to have changed.
According to Famitsu, although the number does not look great, in fact, the sales of Xbox Series X/S are better than those of the predecessor.
According to statistics, in less than a year after the global release on November 10, 2020, the cumulative sales of Xbox Series X/S in the Japanese game market have reached 102591 units (64284 units/38307 Xbox Series X/S respectively) Taiwan), you know that it took more than four years for Xbox One to reach 100,000 units. It is speculated that Xbox Series X/S will exceed the cumulative total sales of Xbox One by the end of this year.
This is good news for Microsoft, even though it is far from Sony and Nintendo in the Japanese game market. In the past week, PlayStation 5 Standard Edition/Digital Edition sold 15,885 units, and the cumulative sales were 1.1 million units. Not to mention Nintendo’s Nintendo Switch (Lite/OLED), which has sold a total of 21.4 million units so far.
Since the Japanese game market occupies a considerable share of the global game market, Microsoft has always attached great importance to it and has worked hard for this for many years, but the gains have been limited. In the recent TGS2021, Microsoft announced that Xbox Cloud Gaming will be stationed in Japan, and through a number of cooperation plans to promote the development of the Xbox platform in Japan.
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