To November 2020, and then again last May, we asked Xiaomi twice (better: Leonardo Liu, his general manager in Italy) when it would overtake Samsung on the Italian telephony market. It didn’t happen, but something similar happened. Or maybe something better, for the Chinese tech giant: for the first time since it was born, Xiaomi has bypassed Apple and became second in the world in the smartphone market.
The novelty emerges from the latest report edited by Canalys analysis company, according to which the company, founded just 11 years ago, had a 17% share of global smartphone shipments in April-June, more than 14% of the Cupertino company and less than just 19% of Samsung: Xiaomi, which it definitely has took advantage of Huawei’s difficulty, still struggling with US sanctions, has also had rapid growth in international markets thanks to cheaper products (average selling prices are 75% lower than Apple’s) and now aims to conquer more space in the premium segment with smartphones like the Mi 11 Ultra.
Xiaomi’s idea: a house in Milan where you can try products before buying them
by Emanuele Capone
In the quarter under consideration, shipments of Xiaomi they increased 300% year-on-year in Latin America and 50% in Western Europe, while overall, they rose by 83%, compared to 15% of Samsung and 1% of Apple.
The company, which is based in Beijing, is trying to enter the high-end, towards which the compatriots Oppo and Vivo are also aiming, precisely with the Mi 11 Ultra, but also with the Mi Mix Fold, its first foldable phone. Smartphones still account for the majority of Xiaomi, which is however looking for new business areas: in March, the group announced its intention to devote himself to electric vehicles, investing 10 billion dollars in the next 10 years.