Xiaomi, according to the report released by Startegy Analytics, has surpassed all competitors in Europe for the first time, winning a market share of 25% with its shipments in the second quarter of 2021.
A milestone that follows, in a few days, the announcement of the second position reached by Xiaomi for the number of smartphone shipments around the world, with a share of 16.9%. Globally, at the moment, only Samsung is ahead of Xiaomi.
“The reasons for our success are due to a winning approach in terms of marketing and sales strategy, which created loyalty to the brand and made Xiaomi part of the daily life of its Fans and users “said Ou Wen, General Manager for Western Europe of Xiaomi, who added:” We have found great success in many European countries and we want to continue in this direction “