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Xiaomi sponsor of the Italian Pavilion at the next Venice Biennale

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Xiaomi sponsor of the Italian Pavilion at the next Venice Biennale

In a press conference with the minister Dario Franceschini, the president of La Biennale di Venezia Roberto Cicutto, the director general of Contemporary Creativity of the Ministry of Culture, as well as commissioner of the Italian Pavilion Onofrio Cutaia, the curator Eugenio Viola and the artist Gian Maria Tosatti, Xiaomi reconfirms its commitment to the promotion of the arts and culture by becoming sponsor of the Italian Pavilion at the 59th International Art Exhibition – La Biennale di Venezia (23 April – 27 November 2022).

History of the Night and Destiny of Comets is the title of the exhibition project by the artist Gian Maria Tosatti, curated by Eugenio Viola and promoted by the General Direction of Contemporary Creativity of the Ministry of Culture, which will come to life in the spaces of the Tese delle Vergini at the Arsenale and which Xiaomi has strongly chosen to support.

The support for the Italian Pavilion 2022 therefore reflects the sensitivity of the Chinese brand, which places creativity and the need to make the company a place capable of generating culture and innovation at the center of its vision. “Being Sponsor of the Italian Pavilion at the Biennale Arte 2022 confirms the desire to support contemporary art through innovative technologies and a multifocal vision of the languages ā€‹ā€‹of contemporaneity” – he claims Davide Lunardelli, Head of Marketing of Xiaomi Italia. ā€œSince the first interaction with Viola we have believed in the strength of the project, decidedly visionary, and in the numerous points of contact between his curatorial research, the artistic one of Gian Maria Tosatti and the avant-garde of Xiaomi; therefore, with great conviction we have chosen to embrace the idea and offer our contribution for its realization “.

As part of this collaboration, Xiaomi not only plays the role of cultural promoter, but aims to amplify the exhibition project through an online and offline communication path that also includes the production of video content and photographic reports that will highlight the values ā€‹ā€‹that link the brand to the Italian Pavilion. In addition, the company will equip insiders with the latest generation ‘Xiaomi Smart Life’ devices to promote a better experience for all visitors.

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