Original title: 1.296 billion!The audience size of the Spring Festival Gala at the main station climbed again, and the integrated communication set a number of records
The “2022 Spring Festival Gala” of China Central Radio and Television Station, with its perfect presentation of ideology, artistry and viewing, has once again set a number of viewing records, with a total audience size of 1.296 billion and 7.133 billion contacts on the new media side.
This year’s Spring Festival Gala is full of new ideas, and has won widespread attention and praise from audiences and media at home and abroad, showing infinite innovative vitality. According to statistics, during the live broadcast, the total number of cross-media audiences at home and abroad for the 2022 Spring Festival Gala will reach 1.296 billion through multiple terminals and multiple channels such as TV, the Internet, and social media. The total viewership rate of parallel TV channels across the country reached 22.01%, and the total number of direct on-demand broadcasts on the new media terminal reached 7.133 billion times, both higher than the level of last year. On New Year’s Eve, more than 650 media from more than 170 countries and regions around the world carried out live coverage of the Spring Festival Gala.
Keeping upright and innovating, making new ones and making outstanding achievements, the effect of integrated communication is remarkable
“2022 Spring Festival Gala” adheres to the general tone of joy, auspiciousness and joy, and focuses on the theme of “Spring Festival Song on a New Journey, Ode to Joy in the Chinese New Year”, and presents a “laughing, beautiful, stunning, tearful” to Chinese people around the world. The New Year’s Eve Cultural Dinner. This year’s Spring Festival Gala focuses on major themes such as the centenary of the founding of the party, rural revitalization, ecological civilization, the Winter Olympics, and China’s aerospace industry. taste.
The main station gave full play to the advantages of all-media and multi-platform integrated communication, and set a new record for cross-media communication for the fourth consecutive year. The total number of cross-media audiences at home and abroad for the Spring Festival Gala reached 1.296 billion. Among them, TV viewing was 538 million people, and mobile viewing was 758 million people. On the new media side, the total number of users’ live-on-demand reached 7.133 billion times.
This year’s Spring Festival Gala was broadcast live on the CCTV-8K ultra-high-definition channel that was just launched, and was broadcast simultaneously on the outdoor public 8K large screens of “hundreds of cities and thousands of screens” across the country.
This year, it also innovatively launched the “Vertical Screen to Watch the Spring Festival Gala” for the first time, creating a new “cross-screen” live broadcast in the era of mobile and social communication. A total of more than 439 million people watched the Spring Festival Gala through their mobile phones in vertical screen, of which users under the age of 30 accounted for more than 50%. The “zero distance, more immersive, and refreshing” viewing experience received a total of 360 million likes.
Related platforms #Spring Festival Gala# topic has a total reading volume of 11.68 billion times, # was only this green and beautiful cry## Thousand Miles of Rivers and Mountains ## Recalling Jiangnan’s painting style is so advanced## When Tai Chi meets Modern Building # and so on nearly 90 The topic is on the hot search list. The number of participants in the Spring Festival Gala interactive activities reached 69 billion.
The Spring Festival Gala sparked a new wave of Chinese culture overseas
As of the early morning of February 1, more than 650 media from more than 170 countries and regions, including the United States, Canada, France, Italy, Russia, Japan, Brazil, Australia, India, the United Arab Emirates, Singapore, and South Africa, have simultaneously broadcast and reported on the Spring Festival Gala.
CNN and BBC have launched “Chinese Spring Festival Culture Zone” on their websites to introduce Chinese Spring Festival culture and traditional customs to overseas audiences. The BBC World News Channel and the new media terminal broadcast the Spring Festival Gala promotional video, reaching an audience of more than 25 million; the Spring Festival Gala promotional video broadcast on CNN’s various platforms has reached a total of 408 million global audiences.
Italian national mainstream TV channel Alma TV broadcast the Spring Festival Gala live for the first time, covering 25 million households in Italy. The Spring Festival Gala was also broadcast for the first time on Canada’s New Power Media and Charm China Network Channel, with a total viewing volume of 220,000. The Japanese video platform Niconico broadcasted the Spring Festival Gala, and the total viewing volume exceeded 124,000, a year-on-year increase of 27.8%, setting the highest record for the Spring Festival Gala live broadcast in Japanese over the years. In Africa, 60,000 viewers watched the Spring Festival Gala live through multiple local cable networks.
CGTN (China International Television) has its own new media platform, overseas social platform and CCTV network overseas social media matrix in five languages, including English, Western, French, and Russian. The number of overseas audiences watching the Spring Festival Gala live on demand exceeded 71.029 million times, an increase of more than double that of last year. . Reports related to the “Spring Festival Gala” published on CGTN’s multilingual and all-platform platforms have accumulated a global reading of 148 million.
This year, the world‘s tallest building Burj Khalifa, Africa’s largest Ferris wheel “Eye of Kenya” and other landmark buildings in many places around the world have lit up the light show with the theme of the Spring Festival Gala, allowing the global audience to share the warm and festive celebration of the Chinese New Year Ambience.