Universal Studios Beijing, which hosts popular IPs such as Harry Potter, Minions and Transformers, announced that it will officially open on September 20 and announced the ticket prices. On the afternoon of September 1, the topic of #北京环球影城票报# quickly appeared in the hot search on Weibo.
Data shows that within half an hour of the official opening date of Universal Resorts, the number of searches for air tickets to Beijing during the Mid-Autumn Festival on the Qunar platform exceeded 11 times that of the same period last week.
The most obvious rise in popularity is the hotels near the park. On the Qunar platform, the search popularity of surrounding hotels has increased by more than ten times compared with the same time last week. After the official opening date of Universal Beijing Resort was announced, the search interest for hotels in Beijing has increased by three times.
Beijing Universal Studios, according to the plan, the first phase of the park is expected to receive 12 million to 15 million passengers per year. After the third phase of the project is completed, it is expected to receive more than 30 million visitors per year.
Industry insiders predict that Beijing Universal Studios’ annual revenue is expected to reach 30 billion yuan.
As Beijing Universal Studios began trial operation in August, BTG’s companies includeQuanjude、BTG Hotel、XinhualianOther concept stocks have pulled up to varying degrees.
Quanjude, which runs the restaurant project at Universal Studios, has seen its share price rise more than 10% since August.
Since August, BTG’s share price has rebounded by nearly 40%. On September 1, the ticket price of Universal Studios and the price of hotels in the resort skyrocketed by 7.12%. Related concept stocks of Beijing Universal Studios have risen sharply.
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