Renewed image for the symbol of the VIP paradise created at the time of Prince Aga Khan
PORTO CERVO. After more than 50 years, the historic Costa Smeralda logo changes. During the general assembly of the Consortium the novelty was unveiled.
“As part of the destination marketing activity, to further renew the image and better reflect the contemporaneity and quintessence of the philosophy of the Costa Smeralda destination, a new logo was created that shows” Color of dreams – the Color of Dreams “” , was explained during the assembly.
«The new logo, a reinterpretation of the original logo, was created by preserving the lines that have been filled in to obtain a more harmonious icon that also has better recognition and readability on all media. The circle guarantees continuity, while the intersecting geometries enhance the perception of a precious stone, an elegant diadem that comes from a restyling obtained by simply adding color ».
The Costa Smeralda name and trademark were officially born on 10 June 1963 with registration at the Central Patent Office of the Ministry of Industry and Commerce.