Notice of expansion of benefits to telecommunications, aviation, OTT, etc… Collaboration with KT and Korean Air
Reinforcing win-win growth with partners… On/offline market development support
▲ Kang Hee-seok, CEO of E-Mart, attends a press conference held at COEX in Gangnam-gu, Seoul on the 8th and introduces ‘Shinsegae Universe Club’, an integrated online and offline membership. (Reporter Yoo Seung-ho peter@)
Shinsegae Group’s online and offline integrated membership, ‘Shinsegae Universe Club’, which had been shrouded in veil, appeared. With 30,000 won a year, 6 affiliates, including E-Mart, G Market, SSG.com, Starbucks, Shinsegae Department Store, and Shinsegae Duty Free Shop, provide consumers with 30,000 cash and a 5% discount, while working together with partner companies to develop new markets. go out It is a calculation to lead the distribution industry by organically combining the two pillars of consumer membership and partner partnership.
Shinsegae Group held a press conference at COEX in Gangnam-gu, Seoul on the 8th and unveiled a new membership, Shinsegae Universe Club. The key to Shinsegae Universe Club is to receive a 5% discount at six affiliates including E-Mart, G Market, SSG.com, Starbucks, Shinsegae Department Store and Shinsegae Duty Free. In addition, 30,000 won in cash that can be used at SSG.com, G Market, E-Mart, Shinsegae Department Store, and Shinsegae Duty Free is provided. If you sign up through Starbucks, you will receive 5 drink coupons.
You can sign up at any of the six locations. If you calculate the subscription fee of 30,000 won per month, it is 2,500 won. It has the effect of getting the annual fee back as cash equivalent to 30,000 won is paid immediately upon sign-up. In particular, Shinsegae Group explains that if you receive discounts and free food and beverages provided by six affiliates, you can enjoy benefits of more than 2 million won a year.
Specifically, E-Mart provides 30,000 points of e-money and four 5% discount coupons every month upon sign-up. At Shinsegae Department Store, customers receive a 30,000 won coupon right after signing up and up to 5% discount on fashion and accessories up to 5 million won per year. At Starbucks, you can receive 5 drink coupons as soon as you sign up, and additional points and size-up coupons when ordering manufactured drinks.
Another feature is the expansion to the outside. Shinsegae Group plans to expand Shinsegae Universe Club membership benefits beyond its affiliates and to other industries in the future. It is a calculation to increase the ripple power of membership by collaborating with mobile telecommunications, aviation, finance, games, and delivery platforms. According to Shinsegae Group, discussions on collaboration with KT and Korean Air have now been completed.
At the event, Kang Hee-seok, CEO of E-Mart, said, “In addition to these two companies, there are many talks about travel platforms and OTT, so we will be able to show more expanded benefits sooner or later.”
▲ Shinsegae Group’s online and offline integrated membership, ‘Shinsegae Universe Club’ (photo courtesy of Shinsegae Group)
Through the Shinsegae Universe, Shinsegae Group is also seeking coexistence with partner companies. According to Shinsegae Group, there are about 850,000 partners that have relationships with them. Shinsegae Group plans to use Shinsegae Universe to provide diversified marketing solutions, such as online and offline integrated advertising strategies, and propose optimal growth strategies to partners. In addition, online and offline interactive boards are also provided. It is a way to expand sales channels to offline stores such as E-Mart for sellers who have entered G-Market.
Shinsegae Group has selected the B2B (business-to-business) market as a new growth engine that utilizes synergies with partners that occur in the Shinsegae Universe. The goal is to advance beyond the B2B field for small and medium-sized companies to the gift and promotional material market and the 50 trillion won food service market.
Shinsegae Group plans to grow its B2B sales, currently worth about 2 trillion won, to 5 trillion won in the long term. It also announced that it would increase the total transaction amount of the group by more than 50% within 5 years.
“Shinsegae Universe will establish a new paradigm in distribution to maximize customer satisfaction and continue to grow with our partners,” said CEO Kang. ”he emphasized.