Backpacks, sweatshirts and water bottles with the “Io sono Fvg” brand: the new merchandising campaign wanted by the Region

UDINE.A campaign to promote the territory launched in the middle of the pandemic, in the spring of 2020. And a brand, “I am Friuli Venezia Giulia” which, despite the tribulations of the lockdowns caused by Covid, has been able to make its way. So much so that today 163 companies join with 278 items with the logo and 107 between shops and restaurants that use the products. And so the Region, given the comforting results, after years of holes in the water in terms of brands, slogans and promotions costing good money, has decided to invest and strengthen “I am Fvg”.