“Every business, large or small, starts from a dream”, underlines the Paralympic individual foil champion Bebe Vio. “If someone tells you ‘It has never been done’, then it was the case”, suggests Renzo Rosso, visionary entrepreneur, founder of the Diesel brand and president of the Otb fashion group. Two of the testimonials of the social campaign of the 24Ore Business School which aims to revive the country starting from school, training and their passions. Investing in continuous training and in the importance of believing in yourself, of finding your own vocation and transforming it into a profession. These are the ingredients of the social campaign of the 24Ore Business School which aims to relaunch the country starting from school and training.
The ambassadors from Vio to Rosso, Mancini, Venezi and Farinetti
The ambassadors of this appeal, in addition to Bebe Vio and Renzo Rosso, are Oscar Farinetti, founder and creator of the international restaurant chain Eataly; Roberto Mancini, technical commissioner of the Italian national football team until 2026; Beatrice Venezi, internationally renowned conductor. World-famous champions and professionals chosen by the business school as testimonial of the restart. Their videos are on air on the main television networks and digital channels. The protagonists of the campaign will bring their testimony into online business school lessons, in which they will tell the secrets to achieve success without ever giving up their passions, enhancing their talent.
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Scholarships for deserving students and professionals
And they will be entitled to scholarships for deserving students and professionals who will thus be able to enroll in courses in the different areas of the school. Around € 100,000 will also be donated to charities linked to the initiative. In 2020, the digitalization process of the 24 Ore Business School had already been underway for some time and this allowed it to have no service interruption when the pandemic forced everyone to stay at home. «No master or course has been suspended, – underlines Manuel Mandelli, digital vice president of the 24Ore Business School – all immediately switched to the totally digital version. This immediate shift generated important results. The benefits that digitization has brought to this school, founded 28 years ago, give it an innovative potential worthy of a startup which, combined with the authority that is already recognized, opens up enormous opportunities “.
The five videos of the campaign
Three fifteen-second and two twenty-second videos were made. “I strongly believe in this campaign and in the message we want to convey”, explains Manuel Mandelli. «In this difficult historical period – he adds – it is essential to start again from oneself, from one’s passions and from one’s value. Digitization represents a great opportunity for the democratization of training, for the requalification of people’s time and therefore for the simplification of the road that leads to the realization of one’s professional and personal goals ».