Source Title: Beijing “Vegetable Basket” adds a new member to the trial operation of Beijing Fresh Agricultural Products Circulation Center
On December 28, new members were added to the “Vegetable Basket” in Beijing, and the Beijing Fresh Agricultural Products Distribution Center (referred to as Beicai “Fresh Farm Batch”) opened for trial operation. The first phase of Beicai “Fresh Farm Batch” covers an area of 305 acres and has a construction area of 616,000 square meters. It is located in the Heizhuanghu area of Chaoyang District, Beijing, and is surrounded by major traffic routes such as Beijing-Harbin, Beijing-Tianjin, Beijing-Shanghai, Fifth Ring, and Sixth Ring. Surrounded, 19 kilometers away from the city center, 12 kilometers away from the sub-center of the city, 15 kilometers away from the Yizhuang Development Zone, it is located in the “golden center” of the three places and is on the main channel for agricultural products entering Beijing in the southeast of Beijing. The development positioning is an important node in the wholesale link in Beijing’s agricultural product circulation system, an emergency reserve platform for the supply of daily necessities in Beijing, and a big data platform for Beijing’s agricultural products trading.
In accordance with the requirements of strengthening the management transformation and upgrading of agricultural product wholesale markets under the normalized epidemic prevention and control in Beijing, Beicai’s “Fresh Farm Batch” will implement the “registration system” for on-site sellers and the “membership system” for on-site purchases, highlighting the characteristics of intelligence, and adopting The “offline entity procurement + online e-commerce” model realizes multiple functions such as efficient management, convenient transactions, and intelligent services through an exclusive integrated information management platform and integrated APP, so that online orders can be easily purchased.
In August of this year, the Municipal Bureau of Commerce, the Municipal Planning and Natural Resources Commission, the Municipal Development and Reform Commission, and the Municipal Agriculture and Rural Bureau jointly issued the “Beijing’s Development Plan for Agricultural Products Circulation System during the Fourteenth Five-Year Plan Period,” Four first-level agricultural product wholesale markets will be built in the northwest, and the layout of Beijing’s first-level agricultural product wholesale markets will be optimized. Beicai “Fresh Farm Batch” is one of the four comprehensive first-level agricultural product wholesale markets identified by Beijing in the development plan. It is currently the largest fresh agricultural product trading center in Asia with a single building, and is mainly responsible for the development of the eastern part of the main urban area and Yizhuang. The task of guaranteeing the supply of agricultural products in the district and city sub-centers. Forming a misaligned complementary supply model with Xinfadi, forming a “dual-core” pattern for the daily safe supply of agricultural products in the capital.
The person in charge of the Beijing Municipal Bureau of Commerce stated that the “Fresh Farm Batch” of Beicai is an important livelihood guarantee project to meet the needs of the people in the capital. It is planned and constructed in accordance with the development trend of the modern circulation industry and the supply requirements of Beijing’s agricultural products. The important node projects in the “Fourteenth Five-Year Plan for Agricultural Products Circulation System Development Plan” play an important role in regulating the supply of daily necessities in this city. We must strive to build it into a benchmark for leading the transformation of the industry and innovating the supply of agricultural products in the city. The supply of fresh agricultural products in Beijing Demonstration window for circulation.
It is understood that the Beicai “Fresh Farm Batch” project was constructed by Beijing Vegetable Basket Group Co., Ltd. (hereinafter referred to as “Beicai Group”), a wholly-owned enterprise of the former Beijing Agricultural Products Central Wholesale Market Management Committee, and broke ground in April 2016. At the beginning of 2019, in accordance with the decision and deployment of the Municipal Party Committee and the Municipal Government, Shounong Food Group officially hosted Beicai Group, and the construction of the project was further accelerated. In November of this year, the project successfully passed the completion acceptance and qualified for trial operation.
As the largest state-owned agri-food company in Beijing, Shounong Food Group has undertaken the political tasks of guaranteeing the food market in the capital, all kinds of food reserves, food emergency guarantee, and guaranteeing the supply of major events. It is also responsible for the “vegetable basket” in the guarantee of food supply services in the capital. The glorious duties of “rice bag”, “milk bottle” and “meat case” play an important role as the main carrier, main channel, and main force.
According to reports, Beicai’s “Fresh Farm Batch” has established a “12351” operation model in accordance with the requirements of the “Development Plan for Agricultural Products Circulation System during the “14th Five-Year Plan” of Beijing” and other documents and the strategic concept of Shounong Food Group. Platform, two development, three centers, five business formats, and one closed loop. One platform refers to the creation of a modern trading platform for fresh agricultural products in Beijing; the development of two technologies refers to the functional positioning of high-quality products and intelligent operation; three centers refers to the construction of a distribution center into a digital platform for fresh agricultural products in Beijing The objectives of the trading center, the standard setting center, and the price index center; the five major business formats refer to the five main business models of exhibition and display, e-commerce clusters, shared logistics, centralized procurement and distribution, and food experience; a closed loop refers to the creation of a complete source of production-consumption At the end, link the supply chain of fresh and live agricultural products upstream, midstream, and downstream to a complete closed loop.
At present, in addition to the trial operation of the conventional grain, oil and food hall, vegetable hall, fresh meat hall, and fruit hall, the “one-stop collection hall” and “Shounong Good Life Market” have also started trial operation. In the “one-stop centralized procurement hall”, through the exclusive agricultural batch comprehensive information management platform and integrated APP, multiple intelligent services such as selection of goods, ordering, and convenient transactions can be realized in one stop, and the procurement process can be easily and simply completed .
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