Source: Beijing Daily
Original title: To build a world-class business district and strive to basically become an international consumption center city in five years. Ten special actions to promote the upgrade of Beijing’s consumption in an all-round way
On July 19, 2021, with the approval of the State Council, 5 cities including Beijing were included in the list of the first batch of international consumption center cities. At this session of the Service Trade Fair, the international consumption center city has become a hot topic, and domestic and foreign institutions have jointly made suggestions and suggestions to draw up a new blueprint for Beijing’s international consumption center city. It is reported that Beijing will implement ten special actions in an all-round way, and strive to significantly improve the level of key indicators such as international popularity, consumer prosperity, business activity, convenience of arrival, consumer comfort, and policy leadership through five years of cultivation and construction. , Basically build an international consumer center city with global influence, competitiveness and reputation.
Build 2 to 3 world-class business districts with a scale of 100 billion yuan
Walking into the city theme exhibition of Beijing International Consumption Center in the Shougang Park, the models wearing the latest winter clothes are quite eye-catching. At the Service Trade Fair in 2021, SKP set up an exhibition area at the theme exhibition for the first time, and cooperated with PRADA to hold the launch ceremony of the 2022 Winter Olympics exclusive products. The staff said that the series of products will be sold in SKP stores shortly after their debut at the Service Trade Fair.
In the whole year of 2020, SKP achieved sales revenue of 17.7 billion yuan, surpassing Harrods of the United Kingdom and aspiring to become the “world store king”. At the same time, SKP’s voice in international fashion exchanges and brand launches has gradually increased. The initial launch rate of international brands has reached 38%, and it has been able to maintain zero time difference in international fashion with Paris, Milan, and New York. Behind the continuous refreshing of consumption data is the huge consumption potential that Beijing has as an international metropolis.
At the 2021 Beijing International Consumption Center City Forum of the Service Trade Fair, Yan Ligang, director of the Municipal Bureau of Commerce, said that Beijing will strive to build an international consumption center city with global influence, competitiveness and reputation through about five years of cultivation and construction. In terms of international reputation, we will strive to significantly improve the ranking of global competitiveness, create 2 to 3 world-class business districts with a scale of 100 billion yuan, and increase the number of inbound tourists by more than 5% annually. In terms of consumption prosperity, the driving force, radiation, guidance, and innovation of global consumption will be significantly enhanced, and the final consumption power will exceed 60%. In terms of commercial return, the control over the global consumer chain will be significantly improved. There will be about 800 tax rebate shops abroad, and at least comprehensive modern business districts and commercial pedestrian streets in each district.
Incubation of more than 100 local new consumer brands
It is reported that Beijing will implement the action of creating new consumer landmarks, and make every effort to enhance the global appeal of “Beijing consumption” by creating consumer landmarks with complementary advantages and prominent characteristics.
Specifically, it will create a consumer landmark that highlights the charm of cultural fashion, relying on the Forbidden City-Wangfujing-Longfu Temple “Cultural Golden Triangle” to promote the in-depth integration of “business + tourism + culture + technology” in the Wangfujing business circle; enhance the central urban consumption cluster International competitiveness, relying on commercial complexes such as China Central Place Shopping Center, China World Shopping Center, Beijing SKP, etc., to accelerate the formation of a 100-billion-level international business circle; build a new consumer circle of urban sub-centers, with global theme parks, Grand Canal scenic spots, and Zhangjiawan Design towns and other constructions as the focus, lay out a batch of high-quality consumer facilities; lay out “multiple points and one district” as a new consumer carrier, and build a consumer chain integrating shopping, commerce, public services, culture and entertainment in accordance with the station-city integration model Wait.
In addition, Beijing will also implement consumer brand matrix cultivation actions. Strive to attract international and domestic brands to open more than 3,000 first stores, innovative stores, and flagship stores in Beijing by 2025, and the total number of “Beijing Time-honored Brands” certification will reach about 230, build about 10 time-honored brand gathering areas, and incubate more than 100 new consumer brands.
In the release of cultural tourism consumption potential, the advantages of cultural and tourism resources will be brought into play, and cultural tourism consumption products with global competitiveness will be launched. Promote the construction of historical and cultural cities, “Museum City”, “Science Capital”, and cultivate the “Red Tourism” brand. Design and develop high-quality tourist routes, and implement the “Walk in Beijing”, “Visit the Suburbs of Beijing” and “Light Up Beijing” plans.
In the action to improve the quality of sports consumption, we will seize the opportunity of the Winter Olympics to create the world‘s top event gathering place and ice and snow event consumption destination. Create the “China Open” and “Northern Malaysia” city name cards, and support the holding of high-level international and domestic sports events such as the International Snow Federation veneer and the freestyle ski jump World Cup in Beijing.
780 million yuan investment to promote the implementation of new projects
Taking advantage of the policy, a number of important projects will land in Beijing. At the Beijing International Consumption Center Urban Construction Project Achievement Signing Ceremony on September 5, 7 projects were signed collectively, with an investment intention of 780 million yuan. It was also announced on the spot that the 1 billion Ole New Retail Industry Fund will be released in commercial, Positive results have been achieved in cultural tourism, consumption, and urban services.
In terms of actively introducing high-end brands and meeting diversified consumer needs, Huaxi International (Beijing) Cultural Commercial Operation Management Co., Ltd. signed a contract with Guangzhou Xiaopeng Automobile Technology Co., Ltd., etc. “Huaxi LIVE·Wukesong introduces the brand’s first store and flagship store “project. COFCO Xiangyun Town signed a contract with Beijing Yaodi Agricultural Technology Development Co., Ltd. to introduce the first Fudi member store in Shunyi to jointly enhance the prosperity of consumption and commercial activity in Beijing.
In terms of technology-enabled smart park construction, Beijing Shengzhi City Brain Technology Co., Ltd. and Wenjing Sub-district Office of Tongzhou District, Beijing reached a cooperation on the construction of smart cultural tourism, launched a cultural tourism area smart park construction project, and accelerated the release of cultural tourism consumption potential .
In terms of promoting consumption upgrades and brand incubation, Beijing Langyuan New Era Culture Co., Ltd., Beijing Hantang Silk Road Technology Development Co., Ltd., Huawu Jingcheng (Guangzhou) Cultural Communication Co., Ltd. and Beijing Huanxiang Technology Co., Ltd. signed contracts to settle in Capital Park Station’s new consumer brand headquarters organization and investment cooperation project. (Ma Jing)
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