“Telling the Chinese story well, spreading the Chinese voice well, and showing the true, three-dimensional, and comprehensive China is an important task to strengthen my country’s international communication capabilities.” On May 31, General Secretary Xi Jinping hosted the 30th Politburo of the CPC Central Committee Delivering important speeches during collective study gave important instructions for strengthening my country’s international communication capabilities.
General Secretary Xi Jinping’s important speech has a profound insight into the general situation at home and abroad, and clearly pointed out the tasks and directions of my country’s international communication capacity building with a big thinking and grand strategy, providing a fundamental basis for furthering the external propaganda work under the new situation, and it will definitely promote our country. The international discourse power, dissemination power, and influence have reached a new level, providing important ideological guidance for telling the story of China in the new era, spreading the voice of China, and striving to create a credible, lovely, and respectable image of China.
External communication work is related to the country’s image and development environment. Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping at its core has vigorously promoted the integrity and innovation of international communication, planned to build an internationally influential media cluster, actively promoted the Chinese culture to go out, and effectively carried out international public opinion guidance and public opinion struggles, and the initial construction Create a multi-subject, three-dimensional pattern of large-scale publicity. The voice of China and Chinese initiatives spread throughout the world, and China’s plans such as the “One Belt, One Road” initiative have been widely recognized.
China is approaching the center of the world stage as never before. With the increasing international attention, my country’s external communication work is also facing new situations and tasks. Due to historical traditions and cultural differences, differences are inevitable, and misunderstandings occur occasionally. There are even more people with ulterior motives who are accustomed to watching China’s rise with colored glasses, viciously concocting the “China threat theory”, “China collapse theory” and so on. In order to shirk responsibility during the new crown pneumonia epidemic, some Western politicians deliberately politicized and labelled the epidemic, maliciously slandering China. Therefore, in the face of major changes in the world unseen in a century, my country’s international communication capabilities need to be redoubled and improved to match my country’s overall national strength and international status.
Knowing is easy and doing is hard, and action speaks louder than words. To strengthen our country’s international communication capabilities, we must deeply understand the spirit of General Secretary Xi Jinping’s important speech, accelerate the construction of Chinese discourse and Chinese narrative system in accordance with the decisions and deployment of the Party Central Committee, and focus on Chinese spirit, Chinese values, and Chinese power. Multi-angle research and innovative interpretation. Strive to create a credible, lovely and respectable image of China. We must take the initiative and be good at doing things, hold high the banner of a community with a shared future for mankind, widely publicize China’s propositions, Chinese wisdom, and Chinese plans, and contribute Chinese wisdom to building a more just and reasonable new international order. It is necessary to respect the law of external communication, strengthen personnel training and technological innovation, promote global expression, regional expression, and decentralized expression of external propaganda, enhance cultural exchanges, promote people-to-people communication, and continue to expand the international public opinion circle of knowledge and friends, and better To present China in the new era to the world, we must let the world listen to China’s voice more.
Party committees and governments at all levels should conscientiously study and understand the spirit of General Secretary Jinping’s important speech, deeply understand the importance and necessity of strengthening and improving international communication work under the new situation, and make great efforts to strengthen the building of international communication capabilities and form a comprehensive The international discourse power that matches national strength and international status has created a favorable external public opinion environment for my country’s reform, development and stability, and made new contributions to China’s entry into the world and the world to understand China.
CCTV commentator
【Editor in charge: Xu Dan】