Home » China in the Song and Yuan dynasties see Quanzhou immersively experience the World Heritage Site

China in the Song and Yuan dynasties see Quanzhou immersively experience the World Heritage Site

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Experiencing the intangible cultural heritage in the fishing village of Pupu, Fengze District, Quanzhou City.Photo courtesy of Quanzhou Bureau of Culture and Tourism

China News Service, Quanzhou, August 30 (Reporter Hong Sun) After “Quanzhou: Song and Yuan China’s World Maritime Trade Center” became China’s 56th World Heritage Site, the tourist attention of “World Heritage Quanzhou” has continued to soar in the past month. , Attracting the attention of many tourists.

“This is an ancient city with a breath of life. The ancient streets, arcades, temples, food and other ancient flavors are impressive.” After 4 days and 3 nights of immersive experience, I visited Quanzhou for the first time. Teacher Zhu Rui said.

Including Zhu Rui, 14 Internet experts in different fields participated in the “Song Yuan China Seeing Quanzhou-Internet Big V Exploring Project” from the 27th to the 30th. Junyan, Quanzhou Mansion Confucian Temple, Panpu Folk Custom Fishing Village and other heritage sites and scenic spots (spots) explore and interpret the beauty of Quanzhou as the “city of heritage”.

Learn about Quanzhou puppet head making skills.Photo courtesy of Quanzhou Bureau of Culture and Tourism

According to statistics from the tourism platform, on the day of Quanzhou’s successful application for heritage, its urban tourism attention increased by 45% month-on-month, and the search volume for keywords such as “Quanzhou”, “ancient city”, “historical sites” and “relics” increased by more than 30% month-on-month. As of the end of July, tourists’ search for keywords on Quanzhou’s tourist attractions, hotels, train tickets, and passenger train tickets has increased three times over the same period, and the marginal effect has increased significantly.

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Unlike the well-known individual world heritage sites such as the Forbidden City, Quanzhou, as a new heritage site, has 22 heritage sites distributed in a vast space extending from the harbour through the Jiangkou Plain to the hinterland mountainous area. Therefore, how to avoid the phenomenon of “uneven hot and cold” and to better develop and utilize so many sites is a huge challenge for the Quanzhou government and tourism enterprises.

In order to launch the “Song and Yuan China·Haisi Quanzhou” brand and grasp the historical opportunity of the “World Heritage Era”, the Quanzhou Culture, Radio, Television and Tourism Bureau planned and organized the “Song and Yuan China to See Quanzhou-Internet Big V Exploring Project”. Since the launch of the event, many travel experts have attracted registration. After multi-dimensional screening by category, popularity, content quality, etc., 14 inspectors were finally selected. In the meantime, experts will create and promote a batch of high-quality original photographic works, short videos, travel guides, and tell the “Quanzhou Story” well.

In order to facilitate tourists to visit the 22 heritage sites and the surrounding tourism resources, Quanzhou has recently compiled and printed a tourist guide map of “Quanzhou: China’s World Ocean Trade Center in Song and Yuan Dynasties”. The picture not only covers 22 heritage sites and 14 heritage exhibition halls in Quanzhou, but also recommends 7 “World Heritage Quanzhou” boutique routes and Quanzhou food and night cruise routes, so that tourists have fun, fun, and food. , It’s worth seeing.

With the Mid-Autumn Festival approaching, the ancient city of Quanzhou, which has always labelled “slow life” and “original ecology” as cultural in-depth tours, may usher in a new round of tourism boom. The relevant person in charge of Quanzhou Culture, Radio, Television and Tourism Bureau introduced that we will use the online platform to carry out content creation, thematic route planning, and hot spot mining; at the same time, we will increase the promotion of boutique routes and Internet celebrity check-in points to create a “world heritage Quanzhou” tourist destination , Attracting more tourists to come to Quanzhou to play and explore. (over)

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