The portal, which was born from a market analysis carried out on tourism data for 2019 relating to the development of tourism from China, represents the Cortina destination with two language versions: traditional Chinese for Hong Kong, Macao and Taiwan, and simplified for Mainland China and Singapore
CORTINA. Cortina.travel, the new portal conceived and created by Cortina Marketing to meet the needs of foreign tourists, is online. Modular in several languages, Cortina.travel is the first step in a strategy that aims to promote the Ampezzo town on long-range markets through a new site, with less service information and more positioning content. We start from Greater China, the most promising and at the same time complex market, made up of tourists strongly interested in the mountains, winter sports and authentic experiences.
The portal, which was born from a market analysis carried out on tourism data for 2019 relating to the development of tourism from China, represents the Cortina destination with two language versions: traditional Chinese for Hong Kong, Macao and Taiwan, and simplified for Mainland China and Singapore.
Looking at the next major events, the site was also conceived by Cortina Marketing as an important promotional tool, especially starting from the next handover between Beijing 2022 and Milan Cortina 2026, the opening moment of a window of great visibility for the locality.
Cortina.travel has already been integrated into the tools used by the Veneto Region at the World Winter Sports Expo in Beijing, where Cortina and the Veneto Dolomites were promoted from 2 to 7 September in collaboration with Cortina Marketing. A digital campaign is scheduled for launch (on Google and on the most popular social channels) which will start in October.
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