Home » Cultural and Natural Heritage Day is coming, people’s intangible heritage, people share Beijing’s intangible heritage and pay tribute to a hundred years |

Cultural and Natural Heritage Day is coming, people’s intangible heritage, people share Beijing’s intangible heritage and pay tribute to a hundred years |

by admin

Source: Beijing Daily

Original title: Cultural and natural heritage day is coming, people’s intangible heritage, people share Beijing intangible heritage to pay tribute to a hundred years

2021 is the 100th anniversary of the founding of the Communist Party of China. At the historical intersection of the “two centenary” goals, on the occasion of the arrival of the Cultural and Natural Heritage Day, the “Beijing Intangible Heritage Salutes Centennial” hosted by the Beijing Municipal Bureau of Culture and Tourism “- 2021 Beijing Cultural and Natural Heritage Day publicity and display activities were launched in the Capital Intangible Heritage · Yongyuan. Focusing on the theme of “the people’s intangible cultural heritage and people’s sharing”, from the eve of the cultural and natural heritage day to the Dragon Boat Festival, the city organized a series of intangible cultural heritage publicity and display activities in various forms and rich in content.

  The red story in the intangible cultural heritage touches people’s hearts

On June 11, Yongyuan was celebrated with enthusiasm. As my country’s first cultural industry park with the theme of intangible cultural heritage, Yongyuan became the “home” that many non-genetic inheritors must return to on this day. Every space and every corner in the park has become a display space for intangible cultural heritage techniques and intangible cultural heritage stories. A tribute to Beijing intangible cultural heritage for a hundred years-the launching ceremony of the publicity and display activities of Beijing Cultural and Natural Heritage Day in 2021, the 10th anniversary of the promulgation of the “Intangible Cultural Heritage Law of the People’s Republic of China” and the promulgation of the “Beijing Intangible Cultural Heritage Regulations” The 2nd Anniversary Achievement Exhibition, “Beijing Intangible Heritage Salutes Centennial” special exhibition and other special exhibitions. Among them, the “Beijing Intangible Cultural Heritage Salutes a Hundred Years” Intangible Heritage Red Works Special Exhibition, in conjunction with the live stage performance, uploads the red story in Beijing’s intangible cultural heritage told by the inheritor, which is particularly moving.

Li Dongxue, the representative inheritor of Beijing’s lantern-color technique, led eight red lights for the founding ceremony of Tiananmen Square in May 1949; Ruifuxiang, an intangible heritage brand, provided fabrics for the first five-star red flag raised at the founding ceremony; Hongdu clothing, inline The upgraded intangible cultural heritage brand makes clothes and shoes for party and state leaders and foreign ambassadors to China. There is also the New China gift wine at the founding ceremony of 1949, which is the brewing technique of Erguotou from Red Star. At the exhibition, people learned that Red Star, which had just established a factory in July 1949, received the glorious task of producing wine as a gift for New China. The brewers dig fermentation ponds, stand up pots, and educate the koji, and finally produced the first batch of Red Star Erguotou Liquor in September 1949, and became a winery that participated in the founding ceremony…Many little-known stories spread along with this promotion. After opening up, let people experience the intangible cultural heritage, which is accompanied by the silent and silent inheritance of the times, and is always closely connected with people’s lives and national events.

  Beijing Intangible Cultural Heritage Shopping Festival kicks off online and offline

Speaking of intangible cultural heritage, people can often think of cultural consumer goods and consumer goods that cleverly connect ancient techniques, ancient legends and contemporary aesthetics. Guochao jewelry, weaving, embroidery, printing and dyeing, stone seal cutting, incense tea ceremony, four treasures of the study, creative home…More and more non-heritage consumer goods embodied in the inheritance of “seeing people, seeing things, seeing life” are entering the lives of citizens. For the convenience of citizens, the Beijing Municipal Bureau of Culture and Tourism will hold the 2021 Beijing Intangible Cultural Heritage Shopping Festival from June 11 to June 21.

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The shopping festival organizes more than 20 national, municipal, and district-level non-genetic inheritors including medicinal incense, Beijing embroidery, and Linglong pillow making skills, and 18 intangible cultural heritage project protection units such as Tongrentang and Neiliansheng, jointly with online and offline 500 Joint development of Yujia stores.

Among them, for the online part, the Beijing Intangible Cultural Heritage Protection Center cooperates with the two major network platforms of JD.com and Douyin to continue to explore and promote the “e-commerce + intangible cultural heritage” model, with the theme of “people’s intangible cultural heritage sharing” through Beijing. Specially planned online promotion activities such as the intangible cultural heritage market and the intangible cultural heritage master picking good objects for you to provide consumers with intangible cultural heritage products. Based on new scenes, new trends, new consumption, and new experiences, this event built a lifestyle shopping model of “eat, wear, use, and hide”.

At the same time, it created the topic marketing of “Beijing Intangible Heritage Trembling”, telling the stories behind the non-genetic inheritors and products, fully demonstrating the achievements of Beijing’s traditional craft revitalization, and demonstrating the achievements of the time-honored intangible cultural heritage units in inheriting innovation and integrating into the lives of the people. The fruitful results. At the same time, it is actively exploring the “intangible cultural heritage + short video” communication model, bringing online traffic into offline, and promoting intangible cultural heritage to continue to cross-border fans.

In the offline activities, the theme of “experience and enjoyment” is the theme of “experience and enjoyment” in the city, through the old intangible cultural heritage stores and museums, exhibition halls and inheritors such as Yongyuan, Quanjude Exhibition Hall, Beijing Fermented Bean Curd Science Museum, Liubiju Museum, etc. Experience sites such as studios hold exhibitions, lectures, experience classes, knowledge quizzes, product purchases and other activities to bring intangible cultural heritage into the public and close to life.

  Intangible heritage theme tour inherits the red spirit

During the Cultural and Natural Heritage Day and the Dragon Boat Festival in 2021, Beijing has launched the intangible cultural heritage to accompany you “walking around the capital and outskirts of Beijing” theme tourist routes. These routes are mostly combined with red tourism resources to connect Beijing’s rich history and culture. , Intangible cultural heritage, natural ecology, urban customs and traditional cuisine and other resources.

On the “Viewing Flag Group Photo and Drawing Beijing Fan” route in Xicheng District, visitors can watch the flag raising in Tiananmen Square. They can post “Photo with the national flag” through the media, and then go to the “Beijing Folding Fan Art Transmission Base” to experience the making of Beijing folding fan; visit the “Beijing Clean Government” “Education base” Ji Xiaolan’s former residence recalls the breeze and elegance of the deceased.

In Fangshan District’s “Landscape Recalling the Red Army” route, there are both Shidu Natural Scenic Spot, known as “Little Guilin in the North”, and the Pingxi Anti-Japanese War Memorial, which tells the glorious history of the Pingxi People’s War of Resistance against Japan. You can also go to the gourd pyrography workshop to experience Fangshan District Intangible cultural heritage project gourd pyrography skills. Speaking of Fangshan, many people know that Tangshang Village, Xiayunling Township, was the Pingxi Anti-Japanese Base during the Anti-Japanese War, and it was also the birthplace of the song “No Communist Party, No New China”. In October 1943, Cao Martian, a member of the anti-Japanese propaganda team in the Jinchaji Border Region who had just joined the Chinese Communist Party, and three other comrades travelled all the way to Tangshang Village. He used his own insights into the Chinese revolution, combined with the tunes and expressions of the local overlord’s whip, to compose “There would be no new China without the Communist Party” from the heart, and sing the land of China. Shangtang Village still preserves the original site of Cao Martian’s creation. Today’s Fangshan heirs often dance the domineering whip with “No Communist Party, No New China”.

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If you want to hear more red stories, you can also go to Yanqing District to talk with the members of the “Ping Shu Guan” storytelling and drum music research club. The agency created and recorded a storytelling “Pingbei Fengyan Picture” with the theme of the Pingbei Anti-Japanese War. The red stories of one hundred martyrs and one hundred philosophical quotes present Pingbei’s historical contributions to the victory of the Anti-Japanese War in all directions. It is a long scroll about the struggle history of Pingbei soldiers and civilians.

The annual cultural and natural heritage day is only a concentrated display of the achievements of the inheritance and protection of intangible cultural heritage. In the long history, the capital and its people with profound cultural heritage are taking more simple actions to make the intangible cultural heritage appear day by day. The vitality of “seeing people, seeing things, seeing life”.

  The latest intangible cultural heritage network celebrity check-in point recommends Chaoyang District Intangible Heritage Protection and Inheritance Center to open with more than 10,000 collections

On June 10, the Intangible Cultural Heritage Protection and Inheritance Center of Chaoyang District, Beijing, located in Dougezhuang area, was officially opened to the public. More than 10,000 collections and creative and smart spaces have added an online celebrity check-in place to people’s cultural life.

As soon as you enter the door, a huge paper dragon head is placed in the front display cabinet. The colorful colors add layers to the image of the dragon head; the flying pavilions and motorcycles hanging in the air on both sides of the room make people shout novel. One after another stopped to take pictures; on the liftable stage in the center of the hall, wonderful performances such as Peking Opera and Erzha Lion Dance were staged one after another… In the “Artisan Manufacturing”, visitors surrounded the non-genetic inheritors and listened carefully to the non-inheritance of experts Heritage skills; the “House of Ten Thousand Mirrors” with the terracotta warriors and horses inside is welcoming an endless stream of visitors. The space design similar to movie scenes allows everyone to experience the wonderful feelings of light and shadow.

The intangible heritage protection and inheritance center covers an area of ​​nearly 2,000 square meters, with two floors above the ground and one underground. Among them, the theme space design of “The Ritan of Ritan” is inspired by “Zuo Zhuan·Cheng Gong·Cheng Gong Thirteen Years”: “The important event of the country lies in the sacrifice and the military.” The space is equipped with the ancient emperor’s sacrificial equipment and court clothes cabinets at the Ritan, showing the rituals of the feudal emperors in the Ritan Park to worship the sky and pray for good weather. The “House of Mirrors” space displays cultural museum brand exhibits, such as the latest generation of “beautiful terracotta warriors”. The “Golden Bell Dare to Be” space introduces the relationship between the ancestral lion, the great lion, and the young lion, and establishes the heritage of the lion culture. In the “Made by Artisan” space, carpenter tools, tenon-and-mortise structures, 3D printers and other intangible artifact making tools are displayed in the space, which is turned into a manual workshop. The “Nearby School” space also houses various culturally valuable exhibits such as African chiefs’ musical instruments, European statues of David, Japanese Daruma tumblers, and Mr. Puyiya’s bookcase at No. 81 Chao Nei, allowing nearby residents to embrace it up close. At the same time as the intangible cultural heritage, it also got an ideal place to communicate with neighbors.

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The center takes the protection and inheritance of intangible cultural heritage as its purpose. It has a collection of more than 10,000 items, including 10 national intangible heritage collections, 20 municipal collections, and 97 district-level collections. More than 1,000 exhibits and more than 70 intangible items are selected. Cultural heritage and the achievements of representative inheritors are displayed in the museum. In addition, the center and the surrounding cultural sites such as “Xiao Taihou River Exhibition Hall”, “Dougezhuang Village Museum”, “Fatou Regional Cultural Center”, “Coking Plant Cultural Park”, “Jinlong Cultural Creative Park” and other cultural venues form a museum community to form a new culture. landscape.

The intangible cultural heritage center fully demonstrated the appearance and research results of the intangible cultural heritage inheritance project in Chaoyang District, and further explored the development, integration and inheritance of intangible cultural heritage. It deeply reflects the improvement of the quality of life of the people in Chaoyang District, and will serve as the future for the non-material cultural heritage in Chaoyang District. The promotion, inheritance and protection of material cultural heritage has played a role in promoting. In the future, the center plans to open to the public on Saturdays and Sundays, teaching exchanges on weekdays, and receiving groups, and strive to become a good place for intangible heritage protection and inheritance, Internet celebrity check-in, leisure and entertainment in Chaoyang District.

  More than 60 intangible cultural heritage publicity and display activities were carried out in various districts

Xicheng District carried out the “Ventilation” Apprentice Apprenticeship Ceremony of the “Folk Treasure·Red Inheritance” national intangible cultural heritage project and the signing ceremony of the intangible cultural heritage friendship co-construction in Xicheng District, Beijing and Changsha City, Hunan Province.

Haidian District launched a century-old non-heritage classics tour to celebrate the 100th anniversary of the founding of the Communist Party of China.

Fengtai District, Haidian District, Shijingshan District, and Mentougou District jointly held the Jingxi Flower Fair Exchange Show. This is the first time that the Jingxi Taiping Drum (3 pieces), a national intangible cultural heritage project, has performed on the same stage.

Mentougou District held an online experience class of “Intangible Heritage on the Cloud” to provide an innovative demonstration model for the development of intangible cultural heritage in Mentougou District.

Fangshan District launched the “Collecting Intangible Cultural Heritage Secret Orders to Explore the Intangible Cultural Heritage Stories” intangible cultural heritage knowledge online answering activities.

Through the activities of “inheriting the spirit of craftsmanship” by non-genetic inheritors, Tongzhou District has carried out intangible cultural heritage exhibitions, intangible cultural heritage performances, and theme lectures.

Shunyi District held “Life is so beautiful, intangible cultural heritage is around”-Gourd Art and Paper-cut Art Exhibition.

Changping District held an intangible cultural heritage exhibition, exhibition and performance interactive experience event in which 22 outstanding district-level and above intangible cultural heritage projects participated.

Daxing District launched the “Intangible Heritage in My Eyes” solicitation, held on-site exhibitions of outstanding works during the “Cultural and Natural Heritage Day”, and carried out intangible cultural heritage exhibitions and experiences.

Pinggu District organized 10 representative non-heritage projects in Shilinxia Scenic Area to participate in exhibitions and exhibitions and interact with visitors.

Huairou District organizes Manchu Cultural Tourism Festivals in Labagoumen Manchu Township and Changshaoying Manchu Township, with variety shows, intangible cultural heritage experiences and other activities to guide visitors to experience festival customs.

Miyun District holds licenses for 5 new district-level intangible heritage projects.

Yanqing District carries out intangible cultural heritage handicrafts, intangible cultural heritage performances and other demonstration and experience activities in scenic spots and parks.


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