Original title: Director of the Development Planning Department of the Ministry of Agriculture and Rural Affairs: Adhere to the brand as the basis to polish the Chinese tea signs
China News Service, Beijing, December 24. Zeng Yande, Chief Agronomist and Director of the Development Planning Department of the Ministry of Agriculture and Rural Affairs, said at a forum a few days ago that the focus of the Standing at a new historical starting point. We must adhere to the brand as the basis and polish up the signs of Chinese tea.
The China Tea 2021 Industry Summit Forum, sponsored by People’s Daily Online and undertaken by People’s Online, was held in Beijing a few days ago. Zeng Yande said that Chinese tea companies should rely on large-scale industrial groups and industrial alliances to create a number of iconic tea brands that consumers love and have strong international competitiveness, so that small brands can be strengthened and old brands brightened, and a platform for Chinese tea exchanges and exhibitions should be built. The achievements of Chinese tea development, spread the cultural connotation of Chinese tea, and establish a good image of Chinese tea brand.
Liu Jian, chairman of the National Agricultural Technology Entrepreneurship Innovation Alliance, also pointed out that tea products, as a Chinese national drink with a long history, are more unique due to differences in genetic varieties, geographic climate, cultural background, and processing methods. Therefore, attention should be paid to the construction of regional public brands and the construction, protection and management of geographical indication brands. It is necessary to use the public tea brand as the starting point to promote the revitalization of rural industries, ecological revitalization, cultural revitalization, talent revitalization, and organizational revitalization.
For how to make a public brand of Chinese tea. Chen Zongmao, an academician of the Chinese Academy of Engineering, a researcher at the Tea Research Institute of the Chinese Academy of Agricultural Sciences, and a doctoral supervisor, believes that the first is to make the cluster of public tea brands become an advantageous regional tea product and develop into an industrial cluster; The role of tea science and technology is to use popular methods to promote the scientific and technological issues of tea to rural areas, so as to achieve rural revitalization; the third is to promote the health attributes of tea, and tea consumption must develop in a healthy and correct direction, which is more transparent, safer and more transparent. Easy to choose, so as to get more consumers’ favor. (Finish)
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