Home » El Salvador inaugurated the Central American Travel Market Fair, the largest tourist event in the region

El Salvador inaugurated the Central American Travel Market Fair, the largest tourist event in the region

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The Centroamérica Travel Market (CATM) 2024 fair, the most important tourism event in the Central American region, opened its doors at the El Salvador Hilton Hotel with the aim of offering a favorable environment in which to establish business contacts and negotiate agreements with agencies wholesalers from Europe, North America and South America.

The event was inaugurated by the Minister of Tourism, Morena Valdez; the Secretary General of CATA, Boris Iraheta; the president of the Salvadoran Chamber of Tourism, Carlos Umaña; and the vice president of the Federation of Tourism Chambers of Central America, Ovidio Díaz.

The CATM is held this year under the motto ‘Weaving Connections’ and has the participation of senior government officials from the region and a notable number of representatives of the tourism sector willing to promote tourism in Central America and the Dominican Republic.

About 80 world-renowned tour operators, from countries such as Spain, the Netherlands, Germany, the United Kingdom, France and Italy, and recognized companies such as Viajes Corte Inglés, CATAI, TUI, Expedia, Cosby Travel Consultants, Maya Trails, Yampu Tours, Darah Travel and MC Tours enrich commercial exchange and the international projection of the region.

«We are proud to lead one of the most important tourism promotion and marketing events for Central America and the Dominican Republic. This work is key to promoting the region as a multi-destination and El Salvador is honored to be able to host this event,” Minister Valdez indicated in her opening remarks. In her speech, the minister also highlighted the good tourism figures of El Salvador, which last year received 3.4 million international tourists, with an associated expenditure in foreign currency income of 3.6 billion dollars, with El Salvador being the fourth destination that grew the most in the world according to the World Tourism Organization.

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Tourism activity in the country went from representing 5% of GDP in 2019 to 10% in 2023, generating around 300 new jobs, driving a notable growth of 10-15% in small and medium-sized businesses.

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