Home » Focus on the Dragon Boat Festival holiday cultural tourism market, the source of tourists from outside the province has steadily rebounded – Economic – Southeast Net

Focus on the Dragon Boat Festival holiday cultural tourism market, the source of tourists from outside the province has steadily rebounded – Economic – Southeast Net

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Southeast Net, June 7th (Fujian Daily reporter Guo Bin) During the Dragon Boat Festival holiday, the province’s cultural and tourism system, under the premise of scientific and accurate epidemic prevention and control, is focusing on the holiday cultural tourism market. During the Dragon Boat Festival holiday, the province received 4.8464 million tourists and realized tourism revenue of 3.401 billion yuan. Judging from the “2022 Dragon Boat Festival Travel Trend Forecast Big Data” released by Ctrip, our province ranks fifth in the national Dragon Boat Festival cross-provincial group tour booking popularity; the Ministry of Culture and Tourism Data Center predicts that Xiamen will become the national tourism destination in June 2022. The tourism hotspot city has a tourism popularity index of 81.76; in the “Travel Forecast Report for the Dragon Boat Festival 2022” released by Baidu Maps and Mafengwo, Meizhou Island ranks among the top four in the list of popular township tourist destinations in the country during the Dragon Boat Festival holiday.

Before the Dragon Boat Festival, the Provincial Department of Culture and Tourism held a news briefing, and released eight preferential measures for the cultural tourism market during hot weekends and summer vacations, which were broadcast live on the Internet, with nearly 8 million people watching. During the Dragon Boat Festival holiday, the province has planned and launched more than 100 cultural and tourism festivals covering themes of folk customs, food experience, art exhibitions, public welfare performances, etc., to jointly create a strong and warm festive atmosphere and bring citizens and tourists a wonderful holiday travel experience. . The Provincial Department of Culture and Tourism has also issued a series of favorable policies to support the recovery and development of culture and tourism to help the recovery of the cultural and tourism market. The province’s travel agencies resumed the operation of inter-provincial team tours and “air tickets + hotels” business in an orderly manner, and planned characteristic tourism products to attract tourists from other provinces to visit Fujian.

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Cultural tourism benefits the people and stimulates the willingness to travel. The province’s cultural and tourism departments have organized the “Tesco All-Fujian·Quanfuyou” campaign to benefit the people and promote consumption. Relying on “Cloud Flash Payment” and digital RMB, it is planned to arrange financial funds to issue cultural and tourism consumption coupons with a total scale of 80 million yuan by October. According to incomplete statistics, 7.3 million yuan has been distributed in May, 9 million yuan is planned to be distributed in June, and more than 3 million yuan will be distributed during the Dragon Boat Festival. Fuzhou City launched a cultural and tourism consumption coupon distribution activity, which will continue until July; Xiamen City distributed 50,000 cultural and tourism discount gift packages to citizens and tourists through “online conference + live broadcast + blind box coupons”; Zhangzhou City launched Fantasia Zhangzhou Global Travel Card, which can be used to travel to 34 popular scenic spots within one year; Quanzhou Jinjiang issued 6 million yuan consumption coupons; Longyan City and Sanming City state-owned A-level tourist attractions are open for free; ·The “Most Beneficial” cultural and tourism consumption season event, handed out one million yuan of cultural and tourism consumption coupons with hundreds of cultural and tourism enterprises. These activities have been warmly responded and widely sought after by citizens and tourists. During the Dragon Boat Festival, the province’s residents’ willingness to travel was nearly 80%, a year-on-year increase of 20%.

The source of tourists from outside the province has steadily recovered. On May 19, the Provincial Department of Culture and Tourism, together with the Provincial Party Committee’s Internet Information Office and the Sanming Municipal Government, held the 2022 “China Tourism Day” Fujian branch theme event and the launching ceremony of “Shaxian Snacks and Blessings” in Shaxian District, Sanming City. Tourists from Bafang issued an invitation to “come to Fujian and enjoy the good taste”, and the related promotional video went viral on the Internet and received nearly 50 million views. Benefiting from our province’s earlier adjustment of the implementation scope of the “circuit breaker” mechanism for inter-provincial tourism from the whole province to the scope of counties (cities, districts), and the promotion of a series of favorable policies, the tourist source market outside the province has heated up significantly. During the Dragon Boat Festival holiday, the province received 12.3% of tourists from outside the province, an increase of 8.4 percentage points compared with the “May 1st” period. The source of tourists from outside the province has steadily rebounded, and the “introduction of tourists to Fujian” has achieved initial success.

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The Dragon Boat Festival holiday follows Children’s Day on June 1, and parent-child travel has become a highlight of the holiday market. Many parents bring their children to check in theme parks, museums, science and technology museums, zoos and botanical gardens, and hydrophilic leisure places. Interactive experience activities such as clown performances and dreamy water villages in Fuzhou Ocean World Scenic Spot attract many families for leisure and play; Xiamen has launched nearly 100 “hotel camping +” characteristic micro-vacation services, and “taking children to the hotel to camp” has become a family-friendly experience. A new choice for “micro-vacation”; Quanzhou Science and Technology Museum carries out research and practice activities for primary and secondary school students, allowing children to explore the mysteries of technology at zero distance, which is very popular.

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