Tuesday 24 August A-live will host Football Rock Live, the live streaming concert from the Arena Civica ‘Stadio Gianni Brera’ in Milan. In addition to the football line up, new names are added to the musical one. After Oscar Anton, Boro Boro, Michele Bravi, Clementino, Jake La Furia, Alice Merton, Shade, Alvaro Soler and Nina Zilli are added: Arisa, J-Ax, Giusy Ferreri, Gaia, Epoque, Claptone, Emis Killa, Matt Simons.
«Sport and music have markedly marked this summer 2021, with a fundamental word: restart. And with our A-live platform we support Football Rock, a format that manages to combine two different but similar worlds such as football and music to give artists and players an interactive and powerful tool to amplify creativity and the message of solidarity. . A-live, thanks to its interactive and immersive tools, will create in the digital real emotions increased during the show that will be usable in a phygital mode all over the world thanks to the platform “declares Alex Braga, founder and CEO of A- live. Football Rock Live is a charity event that will see players and singers duet on the same stage for the first time.
A third football period, born on the initiative of the well-known sports agent Helga Leoni, in which the love for football and music will have a beneficial purpose in which everyone is called to participate. Part of the proceeds will be donated to charity to the Onlus ‘Insuperabili’, an association that since 2012 has been involved in making sports and football activities possible for children with cognitive, relational, emotional, behavioral, physical, motor and sensorial disabilities, and to Frida’s Friends, CUAMM – Doctors with Africa and the Sharing Foundation.