Fujian builds a fifteen-hour convenient living circle for the masses to enjoy convenience
Southeast.com News on August 27 (Reporter Lu Jinfu and intern Yang Ziyu) “You can buy all kinds of daily necessities and services at your doorstep. It’s so convenient!” said Ms. He, a citizen who lives in the Junmen community of Fuzhou. Commercial facilities near the community Abundant, consumer demand can be met within a few minutes’ walk. In May of this year, the Ministry of Commerce and other 12 departments jointly issued the “Opinions on Promoting the Construction of a Quarter of an Hour Convenient Living Circle in the City”, proposing that within a 15-minute walk of residents, a multi-business format that can meet daily basic consumption and quality consumption should be built. A concentrated community business district. Fujian is actively building a fifteen-hour convenient life circle to further enrich the lives of the people and meet their consumption needs.
The rapid development of convenient living circles
The Junmen Community, established in 1952, is located in the old city of Fuzhou. In the past, there were problems such as backward community facilities, outdated commercial outlets, and traditional business operations. In recent years, Fuzhou has vigorously promoted a series of community renovation and renewal projects to create a convenient living circle within a quarter of an hour. Today, a quarter of an hour convenient living circle with Junmen community as the center and a 15-minute walk as a radius, covering an area of about 2.5 square kilometers, radiates 4 streets, 8 communities, and a population of nearly 50,000.
Recently, when the reporter visited Junmen Community, he saw that walking along Zhisatin Lane, there are shops on both sides of the road. Convenience stores, restaurants, fresh aquatic products shops, barber shops, shoe repair shops and other basic security services are available in the community. There are also medical and health services such as footbaths, massages, and specialist clinics. At the same time, it is equipped with a “home door” breakfast project. Centers, community elderly care service centers, child care centers, etc., to meet the most concerned, most urgent, and most realistic life needs of residents.
It is understood that the various commercial areas in the life circle of Junmen Community are about 450,000 square meters, and there are more than 9,000 economic activity units, of which family life services account for 8%, cultural education accounts for 14%, and entertainment and leisure accounts for 26%. , Resident consumption and procurement accounted for 47%, and business intermediary services accounted for 3%. Residents’ basic consumption and quality consumption formats are complete, and an urban convenience living circle with harmonious commercial and residential buildings has basically formed.
In recent years, convenient living circles across the country have developed rapidly, but there are also problems such as uneven distribution of commercial outlets, outdated facilities, and inadequate development of new business forms, new technologies and new models, which need to be resolved urgently. In May of this year, the “Opinions on Promoting the Construction of a Quarter-Hour Convenient Living Circle in Cities” jointly issued by the Ministry of Commerce, the National Development and Reform Commission and other departments pointed out that cities should be the main body of implementation, and local enthusiasm should be fully mobilized to promote the facilitation, standardization, and improvement of community services. The level of intelligence and quality will build a convenient living circle into an important platform and carrier to promote the formation of a strong domestic market, provide services to ensure people’s livelihood, promote convenient consumption and expand employment.
The Fujian Provincial Department of Commerce forwarded the above-mentioned “Opinions” in a timely manner, and guided all localities to scientifically optimize the layout, make up for the shortcomings of facilities, enrich commercial formats, expand market players, innovate service capabilities, guide and standardize operations, and promote the construction of convenient living circles; at the same time guide Fuzhou City , Xiamen City, based on local reality, scientifically formulates implementation plans, strives to become the first batch of pilot cities in the country, comprehensively promotes the construction of a quarter of an hour convenient living circle, and creates a better urban commercial consumption environment.
In July this year, 13 departments including the Xiamen Municipal Bureau of Commerce issued the “Pilot Plan for the Construction of a Quarter-Hour Convenient Living Circle in Xiamen”, which will focus on promoting the construction of 10 pilot communities, covering the six districts of Xiamen City, and preliminarily establish a modern, multi-level and multi-category The framework foundation of the development system of convenient life circle. In accordance with the requirements of “two-year pilot project and three-year promotion”, Xiamen City will gradually continue to build at least 10 pilot projects every year. It plans to build a batch of reasonable layouts, complete business formats, complete functions, smart and convenient, by 2025. A quarter of an hour convenient living circle pilot with standardized, orderly, high-quality services, and harmonious commercial and residential areas.
Intelligent services continue to improve
Ms. Ni, a citizen of Fuzhou, intends to make a copy of the material. She opens the mobile phone WeChat to log in to the “Fujian Business One-click” applet, enters the “Fifteen Hours Convenience Life Circle” platform, and clicks “Photographic Printing” to see the surrounding print shops. Specific location and distance can also be navigated.
Recently, the Fujian Provincial Department of Commerce launched the “Fifteen Hours Convenience Living Circle” platform, allowing community residents to consume conveniently near their homes. “The platform is very practical. The location information of convenience stores, vegetable markets, and breakfast shops around the house is available. You don’t need to look everywhere, and you can also receive coupons for consumption.” Ms. Ni said.
The reporter saw on the platform that it mainly accesses convenience stores, general supermarkets, vegetable markets, fresh supermarkets, community canteens, public teahouses and other basic security types of businesses, specialty restaurants, cake baking shops, chess and card rooms, new-style beverage shops, Tea art cafes, bookstores, sports gyms and other quality-improved formats, as well as public service online functions such as elderly care, housekeeping, trusteeship, education and training, and medical care.
“The platform has created three functional modules: navigation, coupon collection, and consumption, to achieve real-time positioning, precise navigation, and coverage of the whole province, so that community residents can consume conveniently near their doorsteps and meet the needs of daily life.” Responsible for the Circulation Department of the Provincial Department of Commerce People said that the platform promotes the joint development of various business formats in the convenience life circle, provides community residents with convenient services such as nearby businesses and service search, geographic navigation, and relies on platforms such as Ali for online consumption.
At the same time, through the “Ticket Collection Center” module in the mini program, in conjunction with Fujian UnionPay and other financial institutions to launch “All Fujian Tesco·Everyday Benefits” and “UnionPay Bank Discount Day” and other activities to benefit the people, recommend nearby merchants in the convenient life circle within a quarter of an hour. Promotional information to create an intensive business development ecosystem of “being close to the people, convenient for the people, and benefiting the people”.
Digital technology has been well applied in the convenient life circle within a quarter of an hour. Fuzhou is actively introducing digital technologies and intelligent facilities such as the Internet of Things, video networking, and big data. For example, Gulou District relies on online media such as “Dongjiekou Smart Business District Mini Program” and “Gulou Community Happy Link” to build a smart community information integration The service platform provides residents with smart and convenient services. At the same time, Fuzhou strongly supports Yonghui, Pupu, Liuyi and other merchants to develop online home services and improve terminal distribution.
The “Proposal” issued by Xiamen City proposes to accelerate the promotion of smart express boxes, mobile dining trucks, mobile vending cars, unmanned vending supermarkets, unmanned vending cars, and smart recycling facilities into the community, encouraging small shops in the community to “do more with one little”. At the same time, it encourages the construction of smart stores, guides community entity retail companies to promote digital transformation, and encourages community business outlets to borrow e-commerce platforms to expand the social and convenient life circle.
Expert: Business layout needs to make up for shortcomings and grounding
Lin Yi, an associate professor at the School of Economics of Fujian Normal University, said that advancing the construction of a fifteen-hour convenient living circle in the city will drive the development of the business and circulation industry and also meet the growing needs of community residents for a better life.
“A quarter of an hour convenient living circle serves the residents of the community. Therefore, it is necessary to focus on the convenience of daily consumption and be more grounded.” Lin Yi said that the quarter of an hour convenient living circle must be closely related to life. Set up front warehouses for some daily convenience products. In addition, shortcomings should be added to the original business structure, such as elderly care, housekeeping, childcare, property services, beauty salons, pharmacies, and recycling of renewable resources, etc., all need to be considered. At the same time, it is necessary to accelerate the innovation of business formats and empower them through digitalization.
Lin Yi also suggested that the government need to introduce relevant supporting policies to promote the establishment of public facilities in the city’s convenient living circle within a quarter of an hour. In the process of urban planning, the transformation of old communities, and the construction of new communities, it is necessary to set aside enough for operators of different business types. Space for development. At the same time, it is necessary to launch inclusive finance to provide financial support for the elderly or other public facilities industries. In addition, it is necessary to create a good business environment, set up a special department or leading group, do a good job in market supervision, training related personnel, etc., and give play to the role of the trade association in regulating operations.
In response to the city’s fifteen-hour construction of a convenient life circle, many chain stores are actively innovating business formats. Hema recently promoted “Hema Neighborhood” service stations in many cities across the country, providing consumers within a short radius of 500 meters with a wide range of products with stable prices and reliable quality. In addition to placing orders in advance and picking them up offline, professional service personnel in Hema Neighborhood will provide last-mile home delivery services for the elderly and people in need during their free time. Jingxi Convenience Store, a subsidiary of JD.com, not only sells casual snacks, household products, and grain and oil seasonings, but also has a fruit and vegetable self-pickup area and a convenient service area. In addition, it has been connected to “JD Service +” to meet the various daily needs of community residents such as housekeeping services, clothes washing, and home appliance repairs.
The relevant person in charge of the Circulation Department of the Fujian Provincial Department of Commerce said that in the next step, the Fujian Provincial Department of Commerce will actively promote the implementation of the “Opinions” with relevant provincial departments. Guide and urge local governments to implement the requirements and tasks of the “Opinions”, and earnestly carry out the construction of a quarter of an hour convenient living circle in accordance with the construction guidelines issued by the Ministry of Commerce.
【Editor in charge: Li Mingyang】
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