Garage Italia, the creative hub that deals with the creation of special cars, customizations and restomods, enters the world of the blockchain with a series of NFTs linked to its cars. What are NFTs? Acronym for “Non Fungible Token”, it is unique digital content that, like works of art, can be purchased and exchanged. In fact, the Milanese atelier wants to shift the focus from the physical car towards its digital equivalent, studying a functional declination of NFT in the automotive sector.
“This series of unique and non-fungible tokens represents the right to enjoy the creativity of personalization and serves to validate the authenticity and uniqueness of the creative project”, explains Garage Italia: “When buying a car or a customization made by Garage Italia, the customer will also receive a digital ‘tokenized’ version. And if one of the biggest doubts raised by the car market is certainly the loss of value over the years of a customized car, the NFTs certify the originality of the car made by Garage Italia, and could constitute an added value in case of resale. “.
“Among the objectives of the initiative, there is certainly the desire to attract a new generation of collectors and enthusiasts, little devoted to the traditional car market”, points out Enrico Vitali, CEO of Garage Italia: “Many fashion and new brands luxury are testing the use of NFTs as a marketing tool to target a younger and digital-oriented audience segment, but we believe that for the automotive sector this could be a turning point and that very little has been done to date. Furthermore, we consider it highly strategic to experience first-hand the dynamics of the blockchain in order to constantly feed the consulting activity that we list every day for brands and companies, and which today represents an important part of Garage Italia’s work that is not there for everyone to see. “. Garage Italia has also confirmed its willingness to complete the non-conservative restoration of the Datsun 240Z and Alfa Romeo Spider “Duetto”, both arriving in 2022.