The only weekend with a black sticker for the intense traffic of the summer 2021 is triggered with over 4 Italian adults out of 10 (41%) who this year have chosen the month of August to go on vacation with the ascent of the infections and the entry in force of the green pass. This is what emerges from the Coldiretti / Ixè survey on the occasion of the first weekend of great exodus in August in which the highest volumes of traffic are expected in the summer, with a forecast of maximum criticality from the black and red sticker according to the Service Plan for the 2021 summer exodus of Viabilità Italia.
Holidays concentrated in August
The pandemic has delayed departures and accentuated – underlines Coldiretti – the all-national tendency to concentrate holidays in the month of August which is by far the most popular of the summer with 20.8 million Italians who have chosen it, despite a slight decrease compared to last year (-1%). However – Coldiretti estimates – about 4 million foreign tourists are missing with overnight stays from abroad during the month, which practically halved compared to the same period before the pandemic, with the resumption of infections and travel limitations that have greatly reduced the initial optimistic forecasts.
Prefer nearby destinations
In addition to blocking foreign vacationers, the persistence of the health emergency still pushes almost 1 in 3 Italians (32%) to choose a half close to home, within their region of residence.An important slice of traveling citizens has therefore opted – underlines Coldiretti – for holidays close to the rediscovery of the beauties under the house but in any case the national destinations are preferred by almost all citizens for the desire to support the tricolor tourism but also for the limits and uncertainties present abroad.
Discovering isolated areas and villages
If the beach – explains Coldiretti – remains the favorite destination, with the concern of gatherings, tourism in the mountains is growing and the rediscovery of small villages and minor centers in the Italian countryside, as an alternative to the most popular tourist destinations, while the number of presences in the cities is collapsing. . The majority of Italians traveling – explains Coldiretti – have chosen to reopen their second homes, or to stay in those of relatives and friends or for rent, but in the ranking of preferences there are pensions and hotels and they are very popular. farmhouses which, often located in isolated areas, in family structures with a limited number of beds and at the table and large spaces in the green are perhaps the places where it is easier to ensure compliance with safety measures to defend against contagion outside the home .
Among the favorite entertainment of Italian and foreign tourists – concludes Coldiretti – alongside art, tradition, relaxation and pure fun, there is the search for local food and wine that has become the first item of the Made in Italy holiday budget in the 2021 with about 1/3 of consumption expenditure in restaurants, street food or for the purchase of souvenirs.