How to play the canal culture + tourism consumption card?Industry giants interpret the cutting-edge trends of cultural tourism consumption on the Grand Canal
Meeting Point News “The important direction of consumption upgrade is to buy more things, buy better things; buy more expensive things, buy better things…” As one of the two thematic forums of the 3rd Grand Canal Cultural Tourism Expo, Sponsored by the Propaganda Department of the Jiangsu Provincial Committee of the Communist Party of China, the Department of Culture and Tourism of Jiangsu Province, the Foreign Affairs Office of the People’s Government of Jiangsu Province, the Sports Bureau of Jiangsu Province, the Federation of Literary and Art Circles of Jiangsu Province, and the People’s Government of Suzhou City, and the third hosted by Xinhua News Media Group The Grand Canal Urban Cultural Tourism Consumption Forum was held in Suzhou on the 24th.
In the keynote speech, Li Xinjian, member of the “14th Five-Year Plan” Expert Committee of the Ministry of Culture and Tourism, and Executive Director of the Capital Institute of Culture and Tourism Development, Beijing International Studies University, gave the topic “New Situation, New Trend, New Economy”. Interpreting how the integration of culture and tourism can help upgrade consumption, Zheng Jing, director of the Grand Canal Museum in Yangzhou, reinterprets the interaction between the museum and the city from the perspective of integration of culture and tourism. From an updated perspective, the exploration and practice of cultural tourism projects are analyzed with vivid cases. Zhou Xiao, the founder of Wanyu Gravitation, uses the planning and execution of cultural tourism products such as “Happy Events in Nanjing” to decipher how to create new urban landmarks.
Xinhua Daily Intersection Reporter Li Shuang Yan Honglan/Wen Gaoxin Zhang Qi/Video
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How to play the canal culture + tourism consumption card?Industry giants interpret the cutting-edge trends of cultural tourism consumption on the Grand Canal
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Xinhua Newspaper Net
Liu Yufei
2021-09-24