What are the characteristics of the tourism market during the New Year’s Day holiday?ChinaSecuritiesThe reporter of China Securities Taurus integrated the data of major tourism platforms and found that short-distance surrounding tours are still the mainstream choice for users to travel.byCtripTake the data as an example. Intra-provincial travel orders accounted for nearly 60%, and during New Year’s Day 2020, the value was nearly 50%.
In addition, with the approach of the Winter Olympics, snow and ice tourism during the New Year’s Day holiday has grown rapidly.
Surrounding tour mainly
Short-distance travel around is still the mainstream choice for users to travel. Among the travel orders around New Year’s Day, the volume of ticket orders increased by 238% compared with that on New Year’s Day 2020; among the orders for intra-provincial travel, the volume of hotel orders increased by more than 70% compared with 2020.
In terms of travel-intensive cities, Qunar’s big data shows that Beijing, Shanghai, Chengdu, Chongqing, Shenzhen, Guangzhou, Changsha, Sanya, and Wuhan are the most popular booking cities. Beijing and Chengdu’s New Year’s Day hotel bookings in 2022 will increase year-on-year. double.
In terms of travel costs,Same journeyAccording to the report, the average price of air tickets during the New Year’s Day holiday increased by 12% year-on-year. On the one hand, this was due to the recovery of travel demand, on the other hand, the resumption of fuel charges and airlines’ price increases.
CtripShen Jiani, a senior researcher at the Strategic Research Center of the Academy, said that under the epidemic, the active awareness of “don’t go far, play around” has made many tourists choose to spend their holidays in the surrounding area. The new first-tier cities are very attractive to the masses of surrounding cities and intercity circles.
The ice and snow theme is sought after
With the approach of the Winter Olympics, snow and ice tourism during the New Year’s Day holiday has grown rapidly.
Same journeyBig data shows that hotels and scenic spots related to ice and snow tourism during the New Year’s Day holiday have increased significantly. Among them, hotel bookings around ski resorts increased by 140% month-on-month, ski resort ticket bookings increased by 110% month-on-month, and ticket bookings for ice and snow world scenic spots increased by 220% month-on-month. Both the ice and snow world and skiing have entered the top five popular travel themes in the New Year’s Day holiday scenic spot.
In terms of exclusive theme tours in winter, the popularity of skiing, glacier viewing, hot springs and other niche activities has soared. Qunar big data shows that the ticket price of Beijing Nanshan Ski Resort’s New Year’s Day holiday has doubled compared to usual.
During the New Year’s Day, the number of tourists who choose to chase light to travel has also risen sharply. On the Qunar platform, bookings for Diqing, Dali, and Lijiang in Yunnan, Mount Emei and Siguniang Mountain in Sichuan, Mapangyongcuo in Tibet, and Hunchun in Yanbian, Jilin have all booked more than 20% of the same period last year.
Due to the time limit of the New Year’s Day holiday, most tourists are traveling around and parent-child, and the traffic of large theme parks in Beijing, Shanghai, Guangzhou and other places has increased sharply. Qunar platform data shows that on New Year’s Day, the search interest for theme parks across the country has more than doubled than usual.Especially for theme parks in Beijing and Shanghai, from the current ticket sales situation, the number of people who choose to enter Universal Studios Beijing during the three-day holiday on New Year’s Day is 2.6 times that of the previous three days and go to Shanghai.DisneyThe number of people playing was twice as many as the previous 3 days.
(Source: ChinaSecuritiesNewspaper)
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