“Since the 18th National Congress of the Communist Party of China, the Party Central Committee has attached great importance to cultural construction and tourism development, and has launched a series of major policies and measures to promote the growing prosperity of socialist culture, the continuous and vigorous development of tourism, and the people’s cultural self-confidence will become stronger and the sense of happiness will be more fulfilled. “On August 27, the Information Office of the State Council held a press conference where Hu Heping, Minister of Culture and Tourism, introduced the situation regarding the empowerment of culture and tourism in an all-round well-off society.
Promote cultural and tourism poverty alleviation
“We are committed to promoting cultural and tourism poverty alleviation, and contributing to winning the fight against poverty.” Hu Heping said, based on our own characteristics, we give full play to the advantages of “helping the will” and “helping the intelligence”, and guide the masses to set up poverty alleviation with excellent literary works and cultural products , To drive the masses to get rich with characteristic cultural industries and rural tourism; actively carry out industry poverty alleviation, fixed-point poverty alleviation, increase cultural and tourism assistance to Xinjiang and Tibet, introduce assistance policies, implement assistance projects, and achieve assistance goals .
“For example, in Hunan Shibadong Village, Guizhou Huamao Village, etc., actively develop rural tourism. Many villagers have opened country houses and farmhouses, sold farm meals and local products, and realized resources become assets and income. In 2019, my country’s rural tourism The number of receptions reached 3.09 billion, accounting for half of the domestic tourist arrivals.” Hu Heping said.
Enrich the supply of excellent cultural products
Promote cultural prosperity and development, and concentrate on building a well-off society in all respects.
Increase the intensity of stage art and fine arts creation, encourage artists and artists to create more, perform more, and hold more exhibitions, and provide more nutritious cultural food that the masses love to hear.
Improve the six-level public cultural facility network covering urban and rural areas, implement cultural and tourism benefits to the people, support the people to organize cultural activities on their own, and ensure that the people enjoy basic public cultural services. By the end of 2020, there were 3,212 public libraries, 618 art galleries, 5788 museums, 3327 cultural centers, more than 40,000 cultural stations, and 575,400 village-level comprehensive cultural service centers. All public libraries, cultural centers, cultural stations, art galleries and more than 90% of museums have been opened for free.
Vigorously develop the cultural industry, cultivate the cultural market, enrich the supply of excellent cultural products, so that the diverse and high-quality cultural needs of the masses can be better met, and provide new momentum for the development of the national economy. In 2019, the added value of cultural and related industries reached 4,436.3 billion yuan, accounting for 4.5% of GDP.
Strengthen the protection and utilization of archaeology and cultural relics, as well as the protection and inheritance of intangible cultural heritage, so that cultural heritage “lives”.
Promote high-quality tourism development
The Ministry of Culture and Tourism is committed to promoting the high-quality development of tourism and adding momentum to the building of a well-off society in an all-round way.
Establish a tourism product supply system with A-level scenic spots, tourist resorts, rural tourism, red tourism, etc. as the main carriers, cultivate new business formats such as sports tourism, industrial tourism, research tourism, immersive experience, and more solid industrial development foundation and mass tourism The options are more diverse.
Grasp the opportunity of institutional reform to promote the deep integration of culture and tourism. For example, the use of revolutionary cultural relics, new era red landmarks and other resources to develop red tourism has become a must for many tourists. In 2019, the number of red tourism reached 1.41 billion.
Cultivate a prosperous and orderly domestic tourism, inbound tourism, and outbound tourism markets, develop smart tourism, improve tourism facilities, and make travel more convenient and faster for the masses, and the tourism experience more comfortable and better. In 2019, the total number of domestic tourist arrivals exceeded 6 billion, the number of inbound and outbound tourists reached nearly 300 million, and the total tourism revenue reached 6.63 trillion yuan. The comprehensive driving effect was obvious.
Hu Heping said that he will promote the creation of culture, give play to the role of cultural empowerment, flourish stage art and art creation, improve the modern public cultural service system, protect and inherit and make good use of cultural heritage, promote the quality and efficiency of the cultural industry, and the prosperity of the cultural market. Orderly, better meet the cultural needs of the people, and strengthen the people’s spiritual strength; promote the high-quality development of the tourism industry, improve the tourism product and service supply system, prosper the domestic tourism and inbound and outbound tourism markets, promote tourism for the people, play a leading role in tourism, and release The multiplier effect of “one industry thriving, all industries prospering”; insist on “using culture to shape tourism and tourism to promote culture”, promote the integrated development of culture and tourism, use culture to lead the development of tourism, and use tourism to promote cultural prosperity.
“People’s Daily” (Version 02 on August 28, 2021)Return to Sohu to see more
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